The Pitch: Advertising and marketing news for 8.28.18

Jennie Wood

Big River picked up Plow & Hearth as a client. Work will include growing the Virginia-based home and garden retailer’s brand through research that will lead to communication and merchandising plans.

OFD Consulting hired Jennie Wood as wedding PR concierge. Wood will lend support to several national accounts and projects and manage the day-to-day for the agency’s PR membership site OFD Collective.

Jansen Collins

Addison Clark hired Jansen Collins as a web developer. The Liberty University grad was previously with Stimulus Advertising in Lynchburg.

Hugh Antrim

Five19 hired Hugh Antrim as art director. The University of the South alum was previously a designer with clothing store Collared Greens and the U.S. National Whitewater Center.

The Martin Agency released a music video for client Land O’ Lakes. The video, called “She-I-O,” reimagines the song “Old MacDonald Had a Farm” with a focus on female farmers and kicks off the food company’s “All together better” campaign, which includes 30- and 60-second TV spots, print, digital content and a documentary series chronicling farmers’ personal stories.

Martin also produced a social media video for Hala Systems encouraging Syrian civilians to download an app that provides advance warning for random air strikes near them. Senior digital producer Andrew Bailey served as project lead.

Martin’s video for Hala Systems encourages Syrian civilians to download an app that provides advance warning for air strikes.

Sprocket Media Works completed two animation videos promoting OB and GYN services for Arlington-based Virginia Hospital Center. Sprocket also produced a promotional video for Richmond housing and home repair nonprofit project:HOMES and an animation with live video elements for American Gas Association to raise awareness for dialing 811 before digging.

Release the Hounds moved to 1805 E. Grace St. in Shockoe Bottom after nine years on West Broad Street downtown. The agency created a World Cup-themed social media campaign and donation drive for BetterMed Urgent Care, collecting 55 soccer balls for Richmond Public Schools.

Release the Hounds will relaunch Richmond’s Richbrau Brewery with the help of cycling team Cutaway x Release the Hounds.

Release the Hounds was chosen in late July to lead brand development and experience design for a relaunch of Richmond’s Richbrau Brewery. The agency is working with cycling team Cutaway x Release the Hounds and completed a naming project for a new dipping sauce from Outback Steakhouse.

Elevation led a rebrand for Heritage Wealth Advisors, a local financial services firm. The rebrand included a new messaging platform, visual identity, graphic platform, business system, brochure, website and brand video.

Colab hired Claire Cunningham as a project manager and Jon Angot as a web designer. Cunningham attended JMU and previously worked at Interface Media Group in Washington, D.C. Angot attended VCU and has eight years of experience.

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