The Pitch: Advertising and marketing news for 10.30.18

Elevation launched an outdoor campaign for Euroclassics Porsche in Midlothian. (Submitted)

The King Agency landed Nutritional Genomics Institute as a client. Work will include logo and collateral design, website redesign and general marketing efforts.

Addison Clark completed a new mobile-friendly website for client Asset Protection Group, a Midlothian-based independent insurance agency.

Dotted Line Collaborations launched a new mobile-friendly website for Magnolia Green, a master-planned community in Chesterfield County. The site showcases developed neighborhoods within the community, along with amenities and events.

Dotted Line selected two Brandcenter students to participate in its Launchpad internship program. The Class of 2019 students are Katrine Limseth, user experience track, and Cait Russell, strategy track.

Padilla was hired as lead agency for Virginia Wine Board, which previously worked with Padilla’s brand consultancy, Joe Smith, on new video content, a website, mobile app and events tied to Virginia Wine Month. Agency work will include an integrated marketing and communication plan, consumer media relations and public relations.

The Martin Agency concepted and filmed a series of videos for Midas as part of its Project Spark initiative to help 1,000 families by fixing their cars. The videos tell stories of people whose lives break down when their cars break down. Work also included an explainer video and two 30-second spots.

Ndp added six new clients: Ferguson Enterprises, a Newport News-based plumbing and HVAC wholesale supplier; Jewish Federation of Greater Washington, a D.C.-based nonprofit; Lacuna Health, a subsidiary of Kentucky-based Kindred Healthcare; Monumental Sports & Entertainment, a D.C-based group that owns several sports teams and operates Capital One Arena; Ensocare, a care coordination software company in Nebraska; and Manassas Regional Airport in Northern Virginia.

Elevation launched an outdoor campaign for Euroclassics Porsche in Midlothian. The campaign includes billboards with the slogans “Get there fast. Get home, faster” and “Import yours, directly from Southside.” Work also included a digital campaign geared to sports car enthusiasts and luxury vehicle buyers.

Yogg completed a website for Always In My Heart, an Oregon-based nonprofit focused on helping families who have experienced child loss, stillbirths or miscarriages.

Think completed the fall 2018 issue of Collegiate School magazine Spark. The Sanders Group of Hometown Realty hired the agency to redesign its brand identity. Hospice of The Piedmont hired Think to produce brand collateral to include direct mail and a newsletter.

Colab hired Bree Reamy as an executive assistant. She was previously with Dominion Capital Title. The web design firm also hired Josh Jones as digital and strategy lead. He was previously at Capital One and ICF Olson.

Notify of
Inline Feedbacks
View all comments