Home healthcare franchise lands in Richmond

Owner Tim Hayes (left), Jennifer Chester, Amanda Bartley, and Kyle Jacocks. (Submitted)

A career change for a local transportation company manager has brought a national brand to Richmond.

Tim Hayes recently made a jump from freight company C.H. Robinson to launch an Executive Care franchise, the first in the region for the brand and its 22nd around the U.S.

“For all my life, I’ve always had a need to provide service for people,” said Hayes, a Richmonder of 20 years. “I wanted to find a way to do something that would mean something, but also be able to build a business to provide for my family.”

Founded in 2004 and franchising since 2012, Executive Care provides a range of home care services that are both medical and nonmedical; the latter include providing companionship, help with meal preparation and other chores, as well as bathing and personal care. The Richmond office is focusing strictly on nonmedical services for now, and Hayes plans to spend the next six to 12 months determining the need for medical services.

Executive Care also serves people who may be recovering from illnesses or injuries and need assistance. Its services start at $23.50 per hour.

“We are helping with daily activities of daily living so clients can remain independent in their homes,” Hayes said.

Executive Care provides a range of home care services. Pictured: A company car at the Richmond location. (Submitted)

The Richmond location opened Oct. 8, and it joins Executive Care outposts in Denver, Las Vegas, Minneapolis and Baltimore. Executive Care’s home base is in Hackensack, New Jersey.

Hayes self-funded the franchise, investing about $150,000 and renting office space at 901 Moorefield Park Drive. He signed the franchise agreement in February.

Hayes said he employs a full-time patient coordinator, a marketer, a director of nursing, himself and about 10 caregivers.

“We are setting ourselves apart by providing topnotch caregivers,” Hayes said, adding that he already has two clients. “We’ve only hired 10 of about 300 applicants. We’re trying to be picky by providing the best service to our clients.”

Hayes said population trends are moving in favor of businesses such as Executive Care.
The U.S. Census Bureau projects that within 20 years, elderly adults will comprise the largest generation in the U.S.

“At some point in our lives, we all have to deal with home healthcare, illness and potentially the death of a loved one,” Hayes said. “I am fortunate to have this opportunity to be there and care for the patients and families who are going through difficult times.”

Executive Care’s new location has joined the growing industry in the Richmond market providing additional assistance to aging populations. Another recent arrival is tech startup Naborforce, which provides people with companionship and basic assistance through Uber-like contractors.

Hayes hopes to gain more business through referrals. “We are looking to partner with different assisted-living facilities and independent living facilities to gain them as a referral source for potential clients,” he said. “Part of our service is if we have a client that needs to go into one of those facilities, we can refer clients to those as well.

“It’s a long road and unfortunately it’s not like opening a Chick-Fil-A and turning on the light and there are cars already outside the building,” Hayes said.

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Eric Perkins

Great to see new franchise systems debut in the RVA market!