The Pitch: Advertising and marketing news for 11.13.18

Correction: Barber Martin Agency is the lead creative agency for Virginia Lottery, which is also working with Tilt Creative + Production as lead brand agency and ndp as lead media buying agency. An earlier version of The Pitch incorrectly described Barber Martin’s role as involving experiential marketing work. A lottery spokesperson said it has yet to award a contract for experiential work.

Elevation’s new poster series commemorates the 75th anniversary of the World War II invasion.

Torx picked up new work for two clients. Virginia Lawyers Helping Lawyers, the state chapter of a nonprofit lawyer assistance program, hired the firm for a website redesign, branding refresh and to assist with marketing strategy development. Louisa-based contractor Makco hired Torx to overhaul its brand identity and design a website.

Torx also is kicking off a website redesign project for the New Jersey Convention and Exposition Center.

Addison Clark launched a mobile-friendly website for Gumenick PropertiesThe Shoppes at West Avenue, a retail hub in Miami Beach, Florida. The site was designed with login information for retail, parking and storage tenants.

Elevation produced a poster series for the National D-Day Memorial in Bedford commemorating the 75th anniversary of the World War II invasion. The posters, which include lines such as “4,413 men died so that freedom wouldn’t,” were displayed at a Veterans Day ceremony Nov. 12. The campaign included ads in state magazines and travel guides.

Local nonprofit Soles2Share is now named Shood.

Elevation completed a pro bono rebrand for local nonprofit Soles2Share, now named Shood. The rebrand includes a new logo of a shoelace outlining two sneakers, new tagline “Shoes for good,” and postcards that were handed out at the Anthem Richmond Marathon.

The Hodges Partnership added three new clients. The agency is working with Richmond Region Tourism on local media relations efforts, Hampton Roads nonprofit Mercy Chefs on local and national media relations efforts and Rutgers Athletics on a communications audit and ongoing consulting.

Local photographer Cade Martin shot images for D.C.-based agency Hager Sharp for a campaign for USDA’s National WIC Breastfeeding Week encouraging low-income mothers to breastfeed.

Cade Martin shot images for a campaign for USDA’s National WIC Breastfeeding Week.

Tilt Creative + Production was named lead brand agency for Virginia Lottery, joining a multi-agency team that includes ndp as the lottery’s media buying agency and Barber Martin Agency as lead creative agency. Tilt, formed earlier this year through the merger of Studio Squared and Park Group, is tasked with providing strategic guidance and planning and was selected as part of a competitive process. Work will include development of a multi-year brand plan.

The King Agency completed a new website for Charlottesville-based Willow River Veterinary Services. The mobile-friendly site includes a photo gallery of pets the vet has served.

Poolhouse produced political ad campaigns for a dozen candidates and political action committees that won their races in this month’s midterm elections. Clients included Mitt Romney and John Curtis in Utah, Van Taylor and Dan Crenshaw in Texas, Josh Hawley in Missouri and Marsha Blackburn in Tennessee.

Alex Fisher

Charles Ryan Associates added two employees to its Richmond office. Christine Pomatto rejoins the agency as a user interface designer after three years in San Diego. The JMU grad previously worked at the agency as a graphic designer. Alex Fisher was hired as a digital media strategist. He has PR and ad degrees from DePaul University, a business administration degree from High Point University and worked at the Richmond Times-Dispatch as a market research analyst.

Helm & Hue wrapped up a rebrand for Henrico-based CA, formerly Commonwealth Autism. Work included market research, brand hierarchy restructuring, renaming, an updated visual identity and a website refresh.

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