The Pitch: Advertising and marketing news for 1.29.19

VCU Health selected Nashville-based ReviveHealth as its lead agency. The healthcare-focused agency, part of New York-based PR firm Weber Shandwick, is tasked with providing marketing strategy and planning, media planning and buying, and creative, content and digital support, as well as helping VCU Health prioritize work across its network.

Addison Clark designed branding, including a logo and social media graphics, for Rivanna Woods Financial Tax Services, a financial services and tax prep firm based in Palmyra. American Foundation for Donation and Transplantation hired the agency to build a mobile-friendly website and provide ongoing marketing services.

An ad from Elevation’s new campaign for the Children’s Museum of Richmond.

LRL Racing added three spring interns. Alison Guess and Taylor Burress are PR majors at VCU, and Shannon Walsh is majoring in communication studies at Longwood University.

Studio Center designed a new website for Commonwealth Counseling Associates, a locally based psychiatric practice.

Elevation created a campaign for Children’s Museum of Richmond. Called “Play Ahead,” the campaign includes print ads that are running this month in publications in museums in Richmond and Fredericksburg. Work included content created for local parenting blogs about topics such as school preparedness and benefits of play.

Ndp made three hires for its Richmond office. Heather McCormack is a marketing analyst, Brett Shiflett is an account executive, and Tracie Williams is a senior project manager.

Burford Advertising hired Cindi Houtz as media director. Houtz has 26 years of experience in strategic media planning and buying with stints as a media director at Free Agents Marketing, ndp and Spurrier Group and in media planning and buying roles at Barber Martin Agency and S&K Menswear. The Vanderbilt grad with an MBA from VCU also has worked at NBC12 and CBS 6.

ndp’s Tracie Williams

HeliumStudio created a website for Worldwide Perishables, a Boston-based logistics company. The firm designed and developed a landing page for seafood products company Salt & Sky Foods. Helium also launched a mini-fundraising website for client Southeastern Guide Dogs, a Florida-based nonprofit. The site includes animations, social sharing and donations capabilities.

Red Orange Studio launched a rebrand and website update for lifestyle blogger and entrepreneur Ruth Soukup. The studio won a rebrand project with moving and storage company Hilldrup, based in Stafford. Red Orange will be collaborating with Dotted Line Collaborations for strategy and market research phases of the project for the company’s relocation services division.

Red Orange picked up a Summit Emerging Media Award for a recent stroke awareness campaign for Sentara Healthcare. Its Slice small-business division began branding work for local real estate agent Marietta Reynolds with Shaheen, Ruth, Martin & Fonville Real Estate.

Lewis Media Partners is working with Colonial Downs Group on a marketing campaign to promote Rosie’s Gaming Emporium, an off-track horse-betting parlor opening locally in June. Work will include strategic media campaigns to include both traditional and digital elements.

Cindi Houtz

The Martin Agency was named lead agency for UPS. The agency, which previously held the account from 2000-2009, will handle strategic brand and campaign communications for the company’s North American, European and Canadian territories. Fellow IPG agency Initiative, based in New York, will handle the media portion of the account.

Think was hired by Hospice of The Piedmont to brand and promote the Charlottesville-based nonprofit’s annual Run and Remember 5K race. Work includes logo design, print and marketing materials, and website development.

Think is doing logo and package design work for Kim Baker Foods, a Richmond-based private chef and health food brand. The agency also completed logo design for North Carolina-based Outer Spaces Landscape & Hardscape.

Spang worked with The Martin Agency on a round of national broadcast work for online travel site Kayak. The “Change of Scenery” campaign work involved travel to Barcelona, Spain, for warm-weather shooting locations and production in Richmond.

Native Collaboration co-founder Kasey Hayes left the firm to launch a new agency, Cure, with Native colleagues Alex Brito and Allison Yacono. The new firm is taking over Native’s storefront at 418 E. Main St.

Red Orange Studio’s new website for Ruth Soukup.

Liz Stiff is continuing Native, which is based out of the Scott’s Addition Gather. The agency recently signed Major League Soccer team LA Galaxy as a client.

Cure picked up The Byrd Theatre as a client. Work will include a logo and branding around the theater’s 90th anniversary year. Cure also landed Newport News-based Peninsula Metropolitan YMCA. Work will include a print and digital campaign to promote summer programs and camps.

The King Agency opened a second office in Hampton Roads, where it picked up First Team Automotive Group as a client. The office is located at One Columbus Center in Virginia Beach’s Town Center.

Work Labs is relocating to 1623 W. Broad St., where it is sharing space with coworking brand 804RVA under the shared brand Work & Friends. The agency was previously housed in founder Cabell Harris’s Monument Avenue residence.

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