The Pitch: Advertising and marketing news for 7.9.19

The new logo for Gray Ryan Communications.

Commonwealth Partnerships rebranded as Gray Ryan Communications. The PR firm worked with Red Orange Studio on naming, new logo design and style guide. River City Consulting developed the firm’s new website and is assisting with design services for updated brand content.  

Gray Ryan won a Silver Anvil Award from the Public Relations Society of America for its PR and social media campaign for Home Building Association of Richmond’s Parade of Homes. 

Red Orange Studio also designed a new website for Church Hill People’s News

Tilt Creative + Production produced a making-of video for Audi highlighting its Audi R8 V10 engine. The studio worked with international artist Fabian Oefner, who was commissioned to shoot every piece of the engine for a related poster. The video was filmed in Richmond.

Kennetic LLC and McArthur Communications Inc. were awarded a 2019 Hermes Creative Award for their documentary “The Battle of the Bulge,” produced for Virginia War Memorial. The doc is the 24th program in a continuing video series entitled “Virginians At War” that the local marketing firm and video production company have collaborated on for the memorial. 

West Cary Group hired Rachel Weatherly as a copywriter. She previously was a content strategist at Unboxed Technology. Megan Baird was hired as an art director. She is a VCU graduate.

Rachel Weatherly

Megan Baird

Addison Clark picked up Energy Systems & Solutions LLC as a client. Work for the Ashland-based commercial HVAC and refrigeration company includes website management, paid advertising and search engine optimization. 

Elevation hired four new staffers. Brian Burton is a senior copywriter and previously worked as an associate creative director at Franklin Street and a senior copywriter at Ogilvy & Mather in Qatar. Aaron Ware is a digital engagement manager. He previously was an associate director of OneVirginia2021 and was an entrepreneur-in-residence for VCU School of Business.

Brian Burton

Aaron Ware

Emily Harwood is an account planner at Elevation. The William & Mary grad previously was an associate manager for advancement planning for the National Trust for Historic Preservation. Kim Peters is a graphic designer. She is a VCU graduate.

Key Web Concepts redesigned Blue Ridge Custom Homeswebsite and is providing SEO services for the Goochland-based builder. Key Web’s Emerge small-business division designed a website with SEO-friendly attributes for Launch Strategy Legal, a Richmond-based legal services firm. 

Kim Peters

Emily Harwood

Colab launched a redesigned website for Virginia Credit Union. The modernized site was designed to improve overall user experience and accessibility for credit union members. 

Lythos Studios is handling promotion of a new book by local author Dan Roberts. The book, “Master American History in 1 Minute a Day,” will be promoted via book signings, interviews, social media and on the website, social media channels and email platform for Roberts’ “A Moment in Time” radio show. Lythos also handles media buying for the nationally syndicated show.

NDP won first place in the commercial-campaign category at the 61st Capital Emmys, held June 22 in Bethesda, Maryland. The award recognized the agency’s “Zero” ad campaign for CapCenter, a Glen Allen-based mortgage lender that focuses on home-buying services with zero closing costs. The awards are presented by the National Capital Chesapeake Bay Chapter of the National Academy of Television Arts & Sciences. 

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