The Pitch: Advertising and marketing news for 7.30.19

Siddall Communications launched a campaign for Mothers Against Drunk Driving. Called “Don’t Drink and Kill,” the campaign includes TV and radio spots, social media and posters spotlighting family members of victims from across Virginia killed in impaired driving collisions. The videos were directed by Tom Maher of Stolen Moment and produced by Virginia Bertholet and Siddall’s Roberta McDonnell.

A poster from MADD’s new campaign.

Rachel Strotmeyer

Siddall hired Rachel Strotmeyer as a social media and project manager. Natalie Shenk, a former intern turned hire, was promoted to account coordinator.

Fuel Creative’s Pam and Todd Hervey won a Capital Region Emmy Award for their documentary “Blackbird: Legacy of Innovation.” The documentary won in the non-news photography category and also was nominated in the documentary–historical category. The Herveys produced the film through their production company 19Red.

Natalie Shenk

Fuel and 19Red will be producing a half-hour magazine-style TV show celebrating the arts community in Central Virginia. Called “The Art Scene,” the show will start airing in October on WCVE/Community Idea Stations. 

Addison Clark hired Mary Kyle as an account manager. Kyle was previously marketing and communications director for Innsbrook Foundation, a local nonprofit.

Torx hired Rachel Crowe as account manager. The JMU graduate previously worked at University Unions Technology & Design, JMU’s internal marketing agency.

Mary Kyle

Rachel Crowe

West Cary Group hired Jennie Mummert as senior account director. She was previously at EAB. Monica Dodd was promoted to senior director of operations.

Brand Federation added Matt Williams as managing director and equity partner. A former Martin Agency CEO, Williams worked 26 years at Martin until he was replaced by Kristen Cavallo in 2017. He has since served as executive chairman and advisor of Chicago agency Everest and a visiting clinical professor and curriculum innovation fellow at William and Mary, his alma mater.

Jennifer Mummert

Matt Williams

Rian Chandler-Dovis was hired in April as a brand strategist and marketing communications director at Brand Federation. The JMU and Brandcenter graduate was previously a strategist at Sylvain Labs and Work Labs.

Native Collaboration’s work on a 2018-19 video series campaign for the LA Kings hockey team won in the short promo–sports category at the 71st Los Angeles Area Emmy Awards. The four 30-second spots for the “It’s LA, it’s the Kings” campaign starred team all-stars and mascot Bailey doing “L.A.” activities during the off-season. 

NDP picked up four new clients. Outdoor fitness equipment design firm GameTime hired the agency for branding and communications work. Texas-based Clear Path Home Care hired NDP to conduct a brand audit and a website audit. The Jewish Federation of Greater Washington, a Maryland-based nonprofit, is receiving a new brand platform. And First Baptist Church of Ashland hired the agency for branding and communications.

NDP created a video encouraging young violinists to enter the Menuhin Competition. The agency previously created a logo for Menuhin 2020 in Richmond as part of an ongoing marketing campaign. 

Elevation picked up two new clients. It is providing a multiyear marketing strategy for Donate Life Virginia with a goal of increasing organ donations. Super Radiator Coils, a Minneapolis-based manufacturer of heat transfer equipment, tapped the agency to develop a marketing strategy and messaging platform and provide recommendations for improving its online presence. 

Think is creating a brand identity for Henrico-based Managed Generator Services. Work includes logo design, vehicle decals and identity system. The agency also completed the latest issues of magazines for Collegiate School and Washington, D.C.-based Georgetown Day School. 

Burford Advertising was hired to produce a TV and digital campaign for locally based Shaheen, Ruth, Martin & Fonville Real Estate. The campaign is scheduled to launch after Labor Day.

Colab hired Kelly Prescott as a project manager. She was previously at Workshop Digital as an account manager.

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