The Pitch: Advertising and marketing news for 9.24.19

A poster promoting the State Fair of Virginia. (Siddall Communications)

The Apple Cart co-founder Barb Upchurch purchased sole ownership rights of the agency from business partner Stephanie Ganz. Ganz, who formed the marketing and consulting agency for food businesses with Upchurch in 2014, will continue to work together on projects, including the upcoming Fire, Flour & Fork festival. 

Siddall Communications launched a new brand and campaign for State Fair of Virginia. The outdoor and online work was shot by photographer Kieran Wagner, and a 10-second TV spot features a new logo and animation by Cream Studio. Advertising focused on social, online, TV and radio.

Mary Ando

Siddall teamed again with Cream on a campaign for Woodbridge-based Vanpool Alliance. The animation studio worked with the agency to create a retro-style video promoting vanpooling. Siddall also hired Mary Ando as traffic director and Andrew Aquino as a brand strategist. Ando has 15 years of industry experience, and Aquino, a VCU Brandcenter grad, has 12 years of experience.

Springstory signed Virginia Department of Veterans Services as a client. Work will include social media, video and content marketing services.

The new website for Clean Cuts Tree Service.

Jonas Marketing launched websites for Chesterfield-based Clean Cuts Tree Service, Richmond City Council candidate Graham Sturm and Virginia Properties and Management Services, a property management company based in South Chesterfield.

Response Marketing Group picked up Missouri-based Hagerty Insurance as a client. RMG developed a data portrait analysis of the company’s existing policyholders and built a predictive response model for it to test direct-to-consumer marketing. 

RMG performed data work and visitor segmentation for St. Tammany Parish Tourist & Convention Commission in Louisiana. Work also included development of a multi-channel out-of-market awareness campaign. The agency also provided market research and customer and visitor analytics for Alys Beach Development Co., which is developing a 158-acre resort town in Florida. Work included research to help refine marketing and advertising strategy.

RMG created a data portrait analysis of current policy holders for Hagerty Insurance.

Work Labs was hired as branding agency for Turtleson Apparel, a national golf and lifestyle apparel company located in Bristol, Tennessee. Working off the slogan “Life At The Speed Of Golf,” the agency is providing strategy/positioning, social media, video, print ads and point-of-purchase. 

Richmond-based photographer Cade Martin shot images for a brand campaign for decking company TimberTech by Azek. The campaign by Chicago agency Two by Four presented outdoor living images with scenes combining such things as unicorns, monkeys, castles, rainbows and a floating Eiffel Tower.

One of Work’s banners for Turtleson Apparel.

The King Agency launched a branding campaign for McGeorge Toyota. Called “Not a Toyota,” the campaign highlights differentiators of the local car dealership and includes social, digital, print, promotional materials and a 30-second TV spot that the agency collaborated on with Broadscope Media.

The King Agency hired Daniel Jones as a copywriter and Madison Westgate as junior graphic designer. Both are VCU graduates.

Key Web Concepts designed a mobile-friendly e-commerce website for The Whole Gardener and also launched and is managing the plant nutrient company’s social media platforms. Key Web designed a mobile-friendly WordPress site for Environmental Hazards Services LLC, a locally based environmental hazards testing lab.

Key Web designed a brand identity system, logos and WordPress site for Terres Blanches Wine Merchants, an organic French wine importer based in Richmond. The site includes biographies and farming method information for wine producers used. The web design firm’s small-business division Emerge designed websites for locally based Adrian Clewlow Goalkeeper Training and JDS Bath, and redesigned Chesterfield-based King’s Korner Catering’s website.

Brandcenter hired Emma Barone as assistant director of student affairs. Ashley Sommardahl was promoted to senior director of academics and student affairs. 

Fable Branding has five new clients. It is performing brand research for Virginia Outdoors Foundation and Good Shepherd Lutheran Church & Child Development Center in Chesterfield. Work for Good Shepherd also includes strategy, messaging and creative. 

Daniel Jones

Madison Westgate

Fable is developing brand strategy and messaging for Itty Bitty Yogis, a local yoga enrichment program for kids. It is working on brand research, strategy and messaging for Millwood School, an independent JK-12 school in Midlothian, and is performing research, strategy development and brand messaging for BizWorks, a business incubator in Chesterfield County. 

Dotted Line, formerly Dotted Line Collaborations, moved its office to 8000 Franklin Farms Drive in Forest Office Park. It was previously located at 9609 Gayton Road near Gayton Crossing Shopping Center.

Addison Clark designed a website for Top Line HR, a Manakin-Sabot-based management consulting and executive search firm. 

Think is designing a new website for MBM Marketing, a marketing agency in Scott’s Addition. 

Katie Bonner

Third Marble Marketing hire Katie Bonner as marketing and account manager. She previously worked in marketing positions at Groovin’ Gourmets and Trolley House Refreshments and as an account executive at Alpha Media Richmond.

Former Martin Agency chief creative officer Joe Alexander filed a $25 million lawsuit against Adweek, its former editor-at-large Patrick Coffee and social media account Diet Madison Avenue alleging tortious interference, defamation and other counts stemming from coverage of this departure from Martin in late 2017. AdAge has more on the suit here.

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