A new-to-market juice bar brand has blended into a West End-area shopping center.
Charlottesville-based Juice Laundry is now open between the Scout & Molly’s and Frances Kahn storefronts at 6231 River Road in the River Road Shopping Center near the edge of Richmond’s West End and Henrico County.
This is the company’s first location in metro Richmond and its fourth overall, with two stores in Charlottesville and another at The Yards mixed-use development in Washington, D.C.
Last week, the company held a soft opening with limited hours as a way to introduce the concept to the area, said Billy Salter, who is launching and running the Richmond location for the company.
Juice Laundry is owned and operated by Mike and Sarah Keenan, who founded the business about six years ago.
On top of helping the Keenans launch Juice Laundry locally, Salter also owns the Sweet Frog location at 9073 Staples Mill Road in Henrico, as well as the fro-yo chain’s store at 72 Southgate Square in Colonial Heights.
Juice Laundry serves a variety of cold-pressed juices, as well as nut milks, smoothies and acai bowls. Its cashew-and-almond milk and butter, which is made in-house, also is used in its smoothies and acai bowls.
All of its menu items are 100 percent certified organic, Salter said, adding that they’re also vegan and gluten-free. Signature smoothies include its Bradley’s CB&J, made with cashew butter, strawberries, dragon fruit, banana, dates and cashew milk; and Blaze, which is blended with ginger, cayenne, mango, strawberries, bananas, dates and cashew milk.
Several of the smoothies also can be served as acai bowls. The menu also includes bean-based vegan chili that’s topped with jalapeno-lime cashew cream.
Along with smoothies, Juice Laundry also makes shakes such as its Turmeric Tonic, made with turmeric, lime, maple syrup and filtered water; and its cold brew latte, which is crafted with cold brew coffee, cashews, dates, vanilla bean, cinnamon and pink salt.
The 2,000-square-foot Richmond Juice Laundry was designed by Charlottesville-based architectural firm Alloy Workshop. It has several seating areas for about 42 people. M.L. Bell Construction was the general contractor.
Juice Laundry employs about 12 people, Salter said, with store manager Ashley Hicks helping to oversee day-to-day operations.
The store is open daily from 8 a.m. to 4 p.m., with extended hours – 7 a.m. to 6 p.m. – set to launch Oct. 14.