The Pitch: Advertising and marketing news for 1.14.20

West Cary Group hired Courtney McAfee as a senior account manager. The VCU graduate was previously owner of former Carytown shop Orange. Mark Poirot was been hired as senior director of the agency’s digital team. He has 16 years of experience in web development, data and IT.

Mark Poirot

Courtney McAfee

Colab launched a website for downtown law firm ThompsonMcMullan. The agency hired Tyler Northrup as a project manager. He was previously a project manager at NIC Inc. 

The Idea Center launched a website for Trivium Advisors, a commercial real estate project management firm based in Texas. The firm picked up Neli Home as a client. It will provide search engine optimization and marketing for the North Carolina-based virtual appliance repair service. 

Idea Center hired Sean Flanagan as a digital marketing specialist and copywriter. Flanagan graduated from VCU in December. 

MB Marketing picked up Texas-based Restore Hyper Wellness + Cryotherapy as a client. The local firm led by Mary Beth Thomsen also is handling PR for client Organic Krush. 

Johnson Marketing produced a radio ad campaign for ChamberRVA promoting the proposed Navy Hill development project. The campaign includes five radio spots that will run for three weeks on multiple local radio stations. 

Padilla was selected as digital marketing and social media agency of record for Dole Food Co. Both capabilities are led out of the agency’s Richmond office.

Work will include digital strategy, content creation, creative campaigns, email marketing, eCRM, paid media and community management for the brand’s U.S. and Canadian social platforms.

Jonathan Miranda

Torx hired Jonathan Miranda as a web developer. The University of Colorado graduate trained at Maxx Potential, a Richmond trade school.

Elevation released a new television campaign for Virginia529, a college savings plan provider based in Chesterfield County. The campaign includes four 15-second spots and one 30-second spot showing the plan’s Tuition Monster mascot in different vocational training programs. The ads began airing this month in Richmond, Norfolk, Northern Virginia, Charlottesville and Roanoke markets.

Novus Creative picked up Agent Bean Counter LLC as a client. The Ashland-based agency will provide branding for the Washington, D.C.-based bookkeeping company for real estate agents. 

Addison Clark was hired by Cross Timbers Roofing in Chesterfield. The agency will provide digital advertising, email marketing and social media and also will design a new mobile-friendly website.

The Tuition Monster mascot is shown in different vocational training programs in Elevation’s new campaign for Virginia529. (Submitted)

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