The Pitch: Advertising and marketing news for 5.26.20

PRSA Richmond presented this year’s Virginia Public Relations Awards. The 73rd annual awards were announced virtually over the course of three days via the chapter’s Facebook page, culminating May 20 with a video tribute by NBC12’s Andrew Freiden announcing the awards’ top honors.  

Best-in-show winners included MCV Foundation’s “Turning a Loss into Something Beautiful” direct mail/response campaign, and an internal communication campaign by Padilla highlighting Dominion Energy’s move to 600 Canal Place. 

Carol Billingsley

Taylor Thornberg

This year’s Thomas Jefferson Award for Excellence in Public Relations went to Carol Billingsley of Bon Secours Mercy Health. The chapter’s Rising Star Award went to Taylor Thornberg with Virginia ABC. The awards were presented by Padilla and other sponsors.

Spang TV and Red Amp worked on a standalone digital short as part of their work on “The Future of America’s Past,” a VPM series by Richmond-based Field Studio. The seven-minute documentary on Richmond’s experience with the 1918 flu pandemic was released May 8 on the show’s website, and an audio version aired on VPM. 

Spang handled color grading and post-production work, and Red Amp handled audio mixing, editing and mastering. A 90-second promo also was released.

Tilt Creative + Production was awarded honorable mentions in directing and cinematography for its “An Avant Story” video for Audi of America at the PR Week Brand Film Awards. 

The Martin Agency produced a video for Old Navy featuring time-lapsed footage of Richmond artist Noah Scalin creating a family portrait art installation using 1,000 pieces of the clothing brand’s items. The video marks Scalin’s first art installation associated with a brand and was released to announce a $30 million clothing donation that the retailer made to families in need.

Martin collaborated with California-based production company Prettybird on a spot for CarMax. The 30-second spot promotes the used car dealership’s socially distanced curbside pickup and delivery program. New work for CarMax also included social media videos highlighting ways people are using cars to get out during quarantine, such as with neighborhood “safaris” and drive-in weddings.

Creative Visual Design launched a website for Noelle C. Loving “But Tomorrow” Foundation, a Chesterfield-based nonprofit. The firm is shooting additional footage of state parks for Virginia Department of Conservation and Recreation, having previously edited three videos for park welcome centers. It’s also building a website and shooting product photos for Nightingale Ice Cream.

Torx is developing a new website for STP Investment Services, a financial investment firm in Pennsylvania. Additional work will include ongoing email and inbound digital marketing campaigns.

The King Agency received four awards in the 37th annual Healthcare Advertising Awards. The agency’s awards – two golds, two silvers, one bronze and one merit award – all recognized its “Every Smile Tells a Story” brand campaign for Virginia Family Dentistry.

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