The Pitch: Advertising and marketing news for 6.30.20

Padilla won two awards in PRovoke Media’s 2020 North America SABRE Awards. The agency was recognized for two healthcare campaigns: National Meningitis Association’s “The 16 Vaccine Meningitis Initiative,” and American Lung Association’s “MyShot: Inspiring Older Adults to Fight Flu.” Pharmaceutical company Sanofi Pasteur was the client for both campaigns.

Elevation completed a rebrand for Pairwise, a food tech startup in Durham, North Carolina. Work included developing brand messages with the phrase “Grown with care. Grown to crave,” as well as a new logo, graphic platform and website.

Elevation’s new campaign combines headlines and river scenes to promote keeping the river clean. (Submitted)

Elevation released a paid social and display ad campaign for local nonprofit James River Association. Using the theme “There for you,” the campaign combines headlines and river scenes to promote keeping the river clean. Examples include an image of a river jumper with the headline “When you needed a recharge,” and an explorer hopping between rocks with “When you needed a cure for cabin fever.”

Whittington Consulting produced work for coworking company Gather to support its business during COVID-19, including an ebook for members transitioning to working from home, and 3D virtual tours for two Gather locations in collaboration with HD Bros

Whittington worked with Virginia ENT to pivot the ear, nose and throat medical practice’s digital strategy and presence to educate patients on and promote new telehealth and online check-in offerings during COVID-19. The agency launched a microsite for Dominion Energy’s economic development division in South Carolina. Whittington was hired by Tenant Turner to handle the Glen Allen-based software company’s search engine marketing and content strategy.

The King Agency won four awards in the 41st annual Telly Awards. The awards recognized work for McGeorge Toyota’s “Not a Toyota” campaign, First Team Honda’s “Don’t Waste Abe” and Virginia Center for Policing Innovation’s “Feel Empowered.” 

The Martin Agency released a new TV spot for CarMax. Shot and produced prior to the pandemic, the 30-second spot stars “Jeopardy! The Greatest of All Time” winner Ken Jennings and is part of a campaign that includes a social media component.

A still from the Buffalo Wild Wings Father’s Day promotion.

Martin hired Todd Wright Photography to shoot stills and video for a Buffalo Wild Wings Father’s Day promotion. The images show neck ties by Richmond-based apparel maker Haberdash that were made using the restaurant chain’s wet wipes, embroidered with a BWW logo and packaged in an oversized moist towelette wrapping. The images were live-streamed and screen-shared with Martin’s team to meet COVID-19 operation demands.

Initiate-it brought on Darren Foot as a partner and chief marketing officer. The 20-year industry veteran most recently was account management director at The Variable agency in Winston-Salem, North Carolina. He also has worked at The Martin Agency and at Boston agencies Modernista and Digitas. A native of England, Foot has worked with brands including Oreo, Tic-Tac, Subway and Hummer.

Darren Foot

Red Orange Studio picked up two new clients: ProSpectives P.I., a private investigation and forensics firm in Richmond, and Partnerships for Strategic Impact, a consulting firm in Charlottesville. The studio is developing a new website design for Richmond-based Locus Impact Investing’s Community Investment Guarantee Pool. Red Orange also launched a website and digital marketing campaign for the opening of Sentara Brock Cancer Center in Hampton Roads.  

PR firm Big Spoon Co. merged with marketing firm Design by E. Respective owners Kevin Clay and Enrique Mendez are equal partners in the new venture that will continue to operate under the Big Spoon flag, with Mendez as creative director and Clay as communications director. The five-person company is headquartered at 1705 E. Franklin St.

The Idea Center landed Infectious Diseases Society of America Foundation as a client. Work will include a new website and managing a search engine optimization campaign. The firm also picked up Northside-based CJGeo Contractors as a client and will be providing digital marketing services.

Burford Advertising added The Frankie Woolwine Story to its client roster. The local nonprofit established by Roy Woolwine is named for his son, Frank Woolwine, who was killed in a drunk driving accident in 2016. 

Burford developed a promotional campaign based on organic and paid social media, and created a website that includes a video of Woolwine’s story, a PSA, branding guidelines and social media toolkits for adults and students. The PSA is airing on regional TV stations, and the campaign includes a digital billboard appearing in Richmond and Hampton Roads. 

Colab launched a new website for Ross Publishing’s Seniors Guide. The site includes a care assessment and search functionality for retirement communities, home care and senior services in Virginia and other states. The agency built a new website for American Civil War Museum aimed at reflecting its visitors’ changing priorities and demographics.

Jennifer Ludvik

Colab launched an e-commerce site for Henrico-based Kenmore Envelopes. The site for the company’s line of personal protective equipment was developed within four days. The agency completed a website redesign and brand identity refresh for Chesterfield-based Harris Financial Group, and it hired Jennifer Ludvik as business development director. Ludvik was previously at employment agency Triumph Services.

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