The Pitch: Advertising and marketing news for 9.8.20

Holly Hessler

The Brandcenter hired Holly Hessler as a copywriting professor. A Brandcenter alum, Hessler is serving a one-year term while the school conducts a national search. She has worked at 72andSunny in Los Angeles and McCann in New York City.

Addison Clark picked up River’s Bend Dentistry as a client. Work for the Chester-based dental practice will include search engine optimization, social media and digital advertising.

Whittington Consulting developed a website for The Climate Service, a climate risk analytics software company based in North Carolina. The site was launched in collaboration with Raleigh-based Benecomms. The agency is doing a HubSpot marketing audit for West Virginia Development Office, an economic development agency under the West Virginia Department of Commerce.

Whittington collaborated with Dotted Line on a website redesign for Spinnaker Consulting Group, a Henrico-based business management consultant. The redesign included a new sitemap, user experience strategy and development from Whittington, with Dotted Line handling content, photography and branding.

Pages from Whittington Consulting and Dotted Line’s website for Spinnaker Consulting Group.

Humanstory won a 2020 Capital Emmy in the 62nd awards of the National Academy of Television Arts & Sciences’ National Capital Chesapeake Bay Chapter. The video production firm won in the Cultural Documentary category for “Bridge of Hearts,” a film chronicling Richmond Ballet’s May 2015 tour of China.

Alice Blue hired David Waraksa as creative director. The VCU grad most recently was a group creative director at McCann in New York and previously was an art director at Work Labs.

Workshop Digital added Virginia Women’s Center as a client. Work for the Richmond-based women’s healthcare provider will include SEO and pay-per-click services. The agency added SEO services for an existing client, Terazo, a software and platform development firm with offices in Richmond and Durham, North Carolina.

Spurrier Group is providing media strategy for the Illinois governor’s office’s “All In Illinois” public health campaign. The statewide campaign encourages Illinois residents to wear a face covering every time they go out in public and will run from August to October on broadcast and cable television, radio, billboards and social media.

Spurrier is collaborating on the campaign with Chicago-based research firm Civis Analytics and ad agencies O’Keefe Reinhard & Paul and TimeZoneOne.

Spurrier Group provided media strategy for the ‘All In Illinois’ public health campaign.

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