Former UR employee cooking up new café and bakery in Manchester

Wildcraft Focaccia Co., an upcoming café and bakery, is born in part from owner Tom Parfitt’s own experiments with decorative focaccia as a means to make vegetables more appealing to his daughter. (Photo courtesy of Tom Parfitt)

A new bakery is preparing to break bread in Manchester’s Old Town section.

Wildcraft Focaccia Co. has inked a lease on a 2,000-square-foot space at 1303 Hull St., with plans to open in January.

The café will bake its own bread, and feature a menu of sandwiches, soups and salads.

“The bread is going to be the common thread,” said owner Tom Parfitt.

Tom Parfitt is an experienced baker who most recently played a leading role in the culinary department at University of Richmond. (Photo courtesy of Tom Parfitt)

Parfitt has 25 years of experience in the food industry. He worked in several Richmond restaurants (including as sous chef at Zeus Gallery Cafe) and owned Seven Hills Market, a South Richmond catering outfit that operated from 2004 to 2009.  He most recently worked at the University of Richmond, where he launched and ran the culinary program’s baking and pastry arts arm. He left the university in 2017 to be a stay-at-home dad for his four children.

He is joined by business partner Kevin Murphy in the venture. The pair got to know each other as neighbors and baking enthusiasts. Wildcraft is the first entry into the food industry for Murphy, who is leaving a job with Kansas City-based Cerner, a health care information technology firm.

Parfitt said he picked the location to be part of an up-and-coming part of town. Wildcraft will open on a stretch of Hull Street that has seen some redevelopment and the arrival of new tenants in recent years, including the arrival of Dogtown Brewing Co. up the street. And the bakery is across the street from the recently razed Lighthouse Diner building, which is slated for redevelopment.

Nathan Hughes of Sperity Real Estate Ventures represented the landlord in the deal. Larry Miller of M Realty represented the tenant.

Kevin Murphy, pictured, is Tom Parfitt’s business partner at Wildcraft Focaccia Co. (Photo courtesy of Kevin Murphy)

South Richmond also has sentimental value for Parfitt. The New Jersey native often visited his aunt and uncle, who lived in Forest Hill, as a kid.

“That’s what I thought of as Richmond,” he said.

Another family connection spurred the concept. Parfitt’s daughter has global developmental delay, and dislikes foods that are difficult to chew. The baker experimented with decorated focaccia as a means to entice her into eating vegetables and the like.

“It didn’t really work, but that’s what got me into this,” he said.

Wildcraft plans to seat 35 to 50 people in the cafe at some point, though Parfitt said he expects he will initially have fewer chairs in the dining area in accordance with public health guidelines during the coronavirus pandemic.

The bakery and café will have three full-time employees on opening day. Looking forward, Parfitt said he hopes the Manchester location will become a retail and production hub for additional cafes throughout the region.

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Blair Toombs
Blair Toombs
15 days ago

Congratulations! Seven Hills was great and I’m looking forward to picking up some focaccia. Best of luck!

Nathan Hughes
Nathan Hughes
15 days ago

It was great working with you, Tom! Best of luck. I can’t wait to see how you transform the space!

Ed Christina
Ed Christina
15 days ago

Looking forward to your opening.

Please, bizsense, when you mention a new business you should start posting a link to the web siteso we can susbscribe for updates.

Carrie Ludovico
Carrie Ludovico
15 days ago

SO excited to see Tom’s new venture coming to life – can’t wait to try some of his beautiful creations!

Jennifer Moseley
Jennifer Moseley
15 days ago

Congrats Tom! Can’t wait to visit! That focaccia is beautiful and also looks really delicious!

Margaret Thompson
Margaret Thompson
15 days ago

Your creations are truly works of art. I can’t wait to visit the cafe!

Dianne Rand
Dianne Rand
15 days ago
🎉Yay!  Congratulations and look forward to OPENing!