The Pitch: Advertising and marketing news for 3.9.21


Fuel Creative produced a video for the Virginia Department of General Services highlighting construction of the new General Assembly Building and renovations of the Old City Hall and Morson’s Row buildings. The 11-minute clip includes interviews and drone footage and gives a behind-the-scenes tour of the three projects underway at Capitol Square.

Familiar Creatures released commercials for Crunch Fitness and Fairleigh Dickinson University in New Jersey. The Crunch Fitness spot is airing on TV, and the FDU ads feature animation from Cream Studio. The agency is working on a student recruitment commercial for Mercy College in New York to be released later this year.

FDU “Go For Film” from Familiar Creatures on Vimeo.

Familiar Creatures hired Jon Ollom as a junior copywriter and Natalie Shenk as assistant brand manager. Ollom is a Boston University grad and interned at Kameleon London and at Hill Holliday and HeyLetsGo in Boston. Shenk last worked at Siddall.

LRL Racing added three sports marketing interns. Caroline McCracken and Sydney Clark are students at JMU, and Sara Burns is at VCU.

Addison Clark developed a new website for Richmond Gastroenterology Associates as part of a brand refresh.

Capital One’s Small Unites, a national advocacy initiative to support small businesses, released a video spotlighting businesses in Richmond. The three-minute clip features City Councilman Andreas Addison, state Sen. Jennifer McClellan and Retail Merchants Association head Nancy Thomas, as well as interviews with local business owners on how the COVID-19 pandemic has impacted them.

Torx completed a website refresh for Medrio, a San Francisco-based software firm. The modular site give the administrator flexibility when managing the site’s content. Torx upgraded the website for North Carolina-based Specialty Lighting. The site includes ecommerce capabilities enabling the electrical component manufacturer to sell its product line through the site.

CreativeMktGroup hired Chris Mortimer as a digital and print designer and Kate Semp as a strategist. Mortimer is a VCU alum and has over 20 years of graphic design experience. Semp is a William & Mary alum with experience in digital marketing.

Advertising Club of Richmond is accepting entries for this year’s Richmond Show, to be held virtually June 3. Submissions for the show, themed “DystopiAD,” are due by April 15, with an early entry deadline April 8. More info is available on the club’s website.

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