The Pitch: Advertising and marketing news for 4.13.21

Elevation produced marketing materials for the “Thanks for Giving a Crap” campaign.

Elevation wrapped up its “Thanks for Giving a Crap” campaign to benefit the Colon Cancer Foundation. The campaign, which offered a limited edition DuClaw Brewing Co. beer and Squatty Potty toilet stool to promote colon cancer screenings, raised more than $20,000 for the New York-based nonprofit during Colon Cancer Awareness Month and received more than 3 million views through earned media placements, according to Baltimore PR firm 212 Communications.

Spurrier Group and Work Labs developed a campaign for Showerspecs and Clearspecs, anti-fog eyewear lines launched by agency CEO Donna Spurrier.

One of the Clearspecs ads developed by Spurrier Group and Work Labs.

Using the tagline “Don’t Live Life in a Fog,” the campaign included copywriting from local freelancer Maryann Neary-Gill. Hofbauer Consulting developed the brands’ e-commerce websites.

Madison+Main added Janae Johnson to its communications team. She previously worked in internal communications at Altria.

Photographer Cade Martin shot images for a campaign marking the 150th anniversary of Children’s National Hospital in Washington, D.C. The images feature a girl named Rowan, who was diagnosed with celiac disease at the hospital and received dietary and nutritional support through its programs. Martin worked on the campaign with Falls Church agency SmithGifford.

One of the images from Cade Martin’s work for Children’s National Hospital.

The First Tee of Greater Richmond hired D.C.-based Buffalo Groupe to provide strategy and PR for the nonprofit’s reopening of Belmont Golf Course on May 24. Leading the work locally is Glenn Gray, a senior vice president with the group’s Buffalo Agency who is based in Richmond.

J Drake Graphic Design launched a new website and branding program for Resolve Insurance Group out of Norfolk. The mobile responsive site highlights the group’s personal and business insurance services in areas such as tactical gear distribution and marine and construction properties.

Torx was hired by Medical Management Resources, a litigation support and medical damages consultation firm based in Richmond. Work will include designing and developing a web-based content management system to replace an older system.

Familiar Creatures completed a second edition of Hampden-Sydney College’s Swagalog promotional magazine, highlighting the college’s alumni network. The college reported that applications rose 54 percent following the first edition’s release last fall.

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