The Pitch: Advertising and marketing news for 9.28.21

A screenshot of Whittington Consulting’s refreshed website for Poly Processing.

Rocket Pop Media was hired by Vision RNG, a Pennsylvania-based company focused on renewable natural gas collection and processing. Work will include brand identity, digital and management of subsequent marketing collateral.

Emily Frontz

Zach Wish

Rocket Pop promoted Emily Frontz to art director. Her previous role was graphic designer and brand strategist. Zach Wish was promoted from senior content specialist to creative director. Chrissy Garrett was hired as a graphic designer and brand strategist. She was previously with Digital Minerva in Harrisonburg.

Whittington Consulting completed a website refresh for Poly Processing, a national polyethylene chemical tanks manufacturer with an office in Winchester. Work included homepage design updates, user experience and development improvements for enhanced mobile performance, and migrating the website onto a WordPress content management system.

Wabash & Lake Advertising & Consulting launched a new branding campaign for Richmond law firm Cravens & Noll PC. Work included brand strategy, concept development and campaign execution. The campaign includes broadcast radio, TV, digital ads and website improvements. Creative Awareness handled video production, and the ads feature voiceovers by local radio personality Tara Hunter.

Jeff Wilson

Padilla’s Jeff Wilson was promoted to vice president, workplace culture. The newly created role will help the agency define and execute on its workplace priorities and lead its diversity, equity and inclusion initiatives.

PRSA Richmond named a scholarship for Wilson called The Jeff Wilson APR Scholarship of Excellence. The $1,500 scholarship will be offered annually for a PR student of color.

Punch worked with local strategist Jen Pike and videographer Tyler Herrinton on brand positioning, company rebrand and website launch for Sandhu Group, a local holding company that operates Subway, KFC and Taco Bell franchise locations. Work included a new corporate identity, marketing videos and website.

Torx was hired by LitWish LLC to develop a website and content management system. The new site and CMS will provide the Richmond-based startup’s members with features and tools for buying, selling and exploring books.

Torx picked up online streamer Trick2G as a client. Work will include developing a new website and CMS to help his administrative team manage online game player data and grow his fanbase.

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