The Pitch: Advertising and marketing news for 11.9.21

Sara Moncure

Wildfire moved its Shockoe Slip office to 23 S. 13th St., where it shares a building with Tilt Creative + Production and Hue & Cry. The North Carolina-based firm previously had an office at 1401 E. Cary St. Creative Director Traci Naff manages the Richmond office.

Addison Clark hired Sara Moncure as a graphic designer. The JMU grad previously worked as a marketing coordinator for a government software contracting company.

Springstory was hired by Wedding Experience, a regional producer of wedding expos and bridal shows in Richmond, Northern Virginia and Maryland. Work will cover marketing, advertising, public relations, sales and front-end management of the shows. Springstory also completed PR work for RVA Fashion Week’s fall season.

Poolhouse served as media consultant for the Youngkin for Governor campaign and several GOP House of Delegates campaigns for this month’s elections. For the Youngkin campaign, the agency produced 40 statewide TV spots over the GOP convention and general election campaigns, as well as radio, digital and design ads.

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Poolhouse also consulted on campaigns for Mike Cherry in Virginia’s 66th District, John McGuirein the 56th and A.C. Cordoza in the 91st. The agency provided independent expenditure advertising on behalf of the Republican State Leadership Committee and National Federation of Independent Business for House winners Karen Greenhalgh (HD-85), Tara Durant (HD-28), Tim Anderson (HD-85), Roxann Robinson (HD-27) and Jason Ballard (HD-12).

Workshop Digital was hired by Generator Interlock Technologies, a local electrical supplier. Work will include search engine optimization, Google Ads pay-per-click advertising and call tracking services.

Whittington Consulting received a HubSpot Impact Award in the “Grow Better: Sales” category for the third quarter of 2021. The North American award recognized Whittington’s marketing and sales efforts for local coworking brand Gather.

The Martin Agency was named creative agency for Sabra, a New York-based dips brand that has previously worked with the firm on ads. Adweek has more on the announcement here.

NDP was sold to Madhavi Doki, a Northern Virginia-based entrepreneur and investor. Amy Barilwas promoted to agency president in conjunction with the deal, which precedes the retirements of co-founders Roger Neathawk and Susan Dubuque.

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