A local fitness chain has mixed up its routine with its third location.
Boho Quad opened in mid-January in the Hill Standard development at 4930 Forest Hill Ave. The gym is the third location by Boho Studios, which owner AnnMarie Grohs launched in 2013 with an initial focus on stationary cycling.
The 2,600-square-foot Boho Quad gym features nine climbing machines, nine stationary bikes, nine lifting stations and nine body-work stations. Climbing machines are new territory for Boho Studios and come in a bid to diversify the company’s offerings and set it apart from competitors.
“It’s been fun to throw in a new piece of cardio equipment into the mix of what we do,” Grohs said. “At the end of the day there’s nothing new in the world of bicep curls. So what do we do to make the space feel different from other Bohos or other places in the city?”
Grohs declined to comment on how much investment went into the space.
Boho Studios also has a cycling gym on Sheppard Street in the Museum District and a yoga and cardio studio in Northside. Permitting delays have slowed plans for the Sheppard Street location to move across the street. The Forest Hill spot is the company’s largest.
The company has about 40 employees and plans to hire three to five more people.
A south-of-the-river location has been in the making for Boho Studios since around 2016, Grohs said, though a long search for the right spot and then more recent pandemic-related delays put it off until recently.
Grohs said that while the company’s fortunes have improved since the start of the pandemic, COVID-19 continues to put a damper on business.
“Some weeks we see great fill rates in our classes and sales are great and then out of the blue we have three or four dates where nothing is happening,” she said. “We’re still in this pandemic. It’s not at all like it was 12 months ago but we’re still feeling that at the end of the day.”
The Boho Studios all-access pricing option, which grants usage at all locations, includes a $115 five-class package, a $200 10-class package and a $360 20-class package, according to the company’s website.
The Hill Standard mixed-use development by Charles Bice and Birck Turnbull is anchored by The Veil Brewing Co. It features apartments as well as Stella’s Grocery, ice cream shop Charm School Social Club and Blanchard’s Coffee Roasting Co.