Restaurateur Sarabeth Hagen is spreading the love from Lakeside and headin’ on down to the Fan for a new venture.
The namesake owner of the B-52’s-inspired SB’s Lakeside Love Shack is preparing to open a sister location at 2600 W. Main St. in the Fan.
The space at the corner of West Main and North Robinson streets was most recently home to Brunch, which opened in 2019 but closed its doors in the early days of the pandemic and never reopened. Before Brunch, Starlite had called the space home since the early 2000s.
Dubbed SB’s Main Street Love Shack, Hagen’s new spot will be the same concept as Lakeside, where she’s built a following with dishes like the Big as a Whale breakfast and Bang Bang on the Door eggs benedict.
A Virginia Beach native, Hagen opened the Lakeside location in 2017 after spending years working at local restaurants like Curbside Cafe and Perly’s.
“People say to me all the time, ‘Come to the Southside, come out to Short Pump, come out to Florida, wherever,’” Hagen said. “I’m all about the neighborhood and the community.”
“Lakeside is my home, The Fan was my second home, that’s where I moved when I moved to Richmond. Everyone’s got memories in the Fan.”
Hagen is leasing the space, which she described as turn-key following Brunch’s closure. She said she’ll do some light decorating but plans to let the restaurant grow into its decorations, just as she did in Lakeside.
“I’m used to working with what I got. When I opened Lakeside, it was a hole-in-the-wall. We slapped some paint on it, I took some paintings from my house and slapped them on the wall and said, ‘OK, here we go,’” Hagen said.
“People brought us more pictures over time. We knocked down a wall and built a bar. We gradually made it into the shack. There’s not going to be a grand opening and everything’s ready and perfect. We’re doing it shack-style.”
A similar approach is planned for the building’s exterior. A mural of a Cheshire cat was on the building’s east-facing facade during the latter years of Starlite, but it was painted over when Brunch opened.
“I’d absolutely love to (do another mural) but I want to get established and feel what’s right to go on that wall. I want to take our time to really get it,” Hagen said.
Main Street Love Shack will initially be open for breakfast and brunch only, but Hagen said she plans to eventually open it up for later hours on Thursday through Saturday.
A soft opening is planned for Valentine’s Day, and following that Hagen said she’s aiming to be fully open by March.