The Pitch: Advertising and marketing news for 2.22.22

Richmond advertising and marketing news

The Martin Agency’s work for UPS during New York Fashion Week included a decorated UPS truck.

The Martin Agency designed and launched a streetwear apparel and merchandise collection for client UPS. Called “Be Unstoppable Gear,” the collection is part of a UPS initiative supporting minority-owned businesses and debuted at New York Fashion Week, which UPS provided with logistics support. The launch was done through a pop-up shop and online and included a decorated UPS truck.

Whittington Consulting was hired by GoHappy Hub to manage its inbound marketing and digital advertising. Work for the Richmond-based employee engagement company will include managing content and search engine optimization strategy, lead generation, paid search and social ads, and HubSpot support.

Whittington was also hired by Teachstone, a Charlottesville-based education consulting firm. The agency will manage its HubSpot marketing automation software.

Stoqd Marketing is providing digital advertising and social media marketing for Richmond Tattoo Convention and Virginia cannabis conference Something Growing. It’s providing similar services and completed a new website for locally based Capitol Granite.

Stoqd completed an ecommerce website for food delivery company Steak and Seafood Direct and a landing page for fitness brand Courtney Lambert Fit. The agency also is handling branding and website development for Startak Fiber, a Florida-based fiber optics provider, and JRK Renovations, a local kitchen and bath renovation contractor.

Advertising Club of Richmond held its annual Ad Bowl at BES Studios on Feb. 16. Panelists who critiqued this year’s Super Bowl ads included Alice Eldridge with Good Run Research, Marcel Jennings of VCU Robertson School, Erin Bray with Circle S Studio and Jason Anderson with Dotted Line.

Richmond advertising and marketing news

The Martin Agency’s work for UPS during New York Fashion Week included a decorated UPS truck.

The Martin Agency designed and launched a streetwear apparel and merchandise collection for client UPS. Called “Be Unstoppable Gear,” the collection is part of a UPS initiative supporting minority-owned businesses and debuted at New York Fashion Week, which UPS provided with logistics support. The launch was done through a pop-up shop and online and included a decorated UPS truck.

Whittington Consulting was hired by GoHappy Hub to manage its inbound marketing and digital advertising. Work for the Richmond-based employee engagement company will include managing content and search engine optimization strategy, lead generation, paid search and social ads, and HubSpot support.

Whittington was also hired by Teachstone, a Charlottesville-based education consulting firm. The agency will manage its HubSpot marketing automation software.

Stoqd Marketing is providing digital advertising and social media marketing for Richmond Tattoo Convention and Virginia cannabis conference Something Growing. It’s providing similar services and completed a new website for locally based Capitol Granite.

Stoqd completed an ecommerce website for food delivery company Steak and Seafood Direct and a landing page for fitness brand Courtney Lambert Fit. The agency also is handling branding and website development for Startak Fiber, a Florida-based fiber optics provider, and JRK Renovations, a local kitchen and bath renovation contractor.

Advertising Club of Richmond held its annual Ad Bowl at BES Studios on Feb. 16. Panelists who critiqued this year’s Super Bowl ads included Alice Eldridge with Good Run Research, Marcel Jennings of VCU Robertson School, Erin Bray with Circle S Studio and Jason Anderson with Dotted Line.

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