From strikes to slate: Roofing company to set up new headquarters in former Midlothian bowling alley

Bowl America 1

The former bowling alley at 7929 Midlothian Turnpike sold for $3.2 million. (Mike Platania photos)

About a year since its final pins fell, a longtime local bowling alley is slated for a new life.

The former Bowl America property at 7929 Midlothian Turnpike was purchased earlier this month by Virginia Slate Co., a local roofing and landscaping supply firm that will convert the 40,000-square-foot building into its new headquarters.

Specializing in slate and metal roof supplies, the company is currently based at 2471 Goodes Bridge Road in Midlothian, which it owns along with a pair of quarries in Vermont and Buckingham County.

The company paid $3.2 million for the Bowl America building and its 4.6 acres along Midlothian Turnpike between Powhite and Chippenham parkways.

Tucker Adamson runs the business with her husband Cassell, whose father started Virginia Slate around 30 years ago. Adamson said the growth of the company’s two main segments have helped Virginia Slate outgrow its current home. The new spot is twice the square footage of its space on Goodes Bridge.

Bowl America 2

The nearly 50-year-old building had been home to Bowl America until last summer.

“It’s a big jump for us, but I think it’ll be a great place for folks to have access to better materials,” Adamson said. “In certain areas you’ll see that when you have better building products available, people in the area start using them. Richmond has a lot of natural slate because it’s available.”

Adamson said Virginia Slate doesn’t do roofing or patio installs, but instead it supplies the materials primarily to roofers and general contractors. She said they supply slate all over the country, primarily on the East Coast, including to some local clients like the University of Richmond.

Just over a decade ago, Adamson said, they began fabricating metal roofs which have grown in popularity in recent years. On the slate side, she said they’ve also begun supplying the material for patios in addition to roofs.

The plan is to eventually have a public-facing display area at the new place that Adamson said would help them educate buyers on the perks of metal and slate roofing.

Bowl America 3 scaled

The roof on this home includes both slate and metal materials. (Photo courtesy of Virginia Slate)

“Natural slate is kind of one of those overlooked products. People know what it is, but they forget it’s organic and has a 100-year lifespan. It’s essentially a natural rock that’s nailed to the roof. It is more expensive, but we want people to understand it,” Adamson said. “It’s hard for someone to make a large financial decision without seeing the product. Most roofers don’t have a place for people to come by.”

Adamson said they’re hoping to complete the move this fall. Virginia Slate will hold onto its old headquarters and look to lease it out, she added.

The previous owner of the Bowl America building was Bowlero Corp., the publicly traded bowling conglomerate that bought Bowl America last spring for an undisclosed amount, per reports. It’s unclear exactly how long Bowl America had operated in the nearly 50-year-old building. Adamson said it’s her understanding that the bowling alley closed last August.

Though Bowl America’s signage still hangs on the exterior, Adamson said little evidence of the building’s previous use remains on the inside.

“When we first went in, they’d stripped everything out, taken all the motors out. There was the kitchen where the kegs were still tapped,” Adamson said, laughing. “I would have loved to have a couple lanes still open. That would’ve been fun.”

Bowl America 1

The former bowling alley at 7929 Midlothian Turnpike sold for $3.2 million. (Mike Platania photos)

About a year since its final pins fell, a longtime local bowling alley is slated for a new life.

The former Bowl America property at 7929 Midlothian Turnpike was purchased earlier this month by Virginia Slate Co., a local roofing and landscaping supply firm that will convert the 40,000-square-foot building into its new headquarters.

Specializing in slate and metal roof supplies, the company is currently based at 2471 Goodes Bridge Road in Midlothian, which it owns along with a pair of quarries in Vermont and Buckingham County.

The company paid $3.2 million for the Bowl America building and its 4.6 acres along Midlothian Turnpike between Powhite and Chippenham parkways.

Tucker Adamson runs the business with her husband Cassell, whose father started Virginia Slate around 30 years ago. Adamson said the growth of the company’s two main segments have helped Virginia Slate outgrow its current home. The new spot is twice the square footage of its space on Goodes Bridge.

Bowl America 2

The nearly 50-year-old building had been home to Bowl America until last summer.

“It’s a big jump for us, but I think it’ll be a great place for folks to have access to better materials,” Adamson said. “In certain areas you’ll see that when you have better building products available, people in the area start using them. Richmond has a lot of natural slate because it’s available.”

Adamson said Virginia Slate doesn’t do roofing or patio installs, but instead it supplies the materials primarily to roofers and general contractors. She said they supply slate all over the country, primarily on the East Coast, including to some local clients like the University of Richmond.

Just over a decade ago, Adamson said, they began fabricating metal roofs which have grown in popularity in recent years. On the slate side, she said they’ve also begun supplying the material for patios in addition to roofs.

The plan is to eventually have a public-facing display area at the new place that Adamson said would help them educate buyers on the perks of metal and slate roofing.

Bowl America 3 scaled

The roof on this home includes both slate and metal materials. (Photo courtesy of Virginia Slate)

“Natural slate is kind of one of those overlooked products. People know what it is, but they forget it’s organic and has a 100-year lifespan. It’s essentially a natural rock that’s nailed to the roof. It is more expensive, but we want people to understand it,” Adamson said. “It’s hard for someone to make a large financial decision without seeing the product. Most roofers don’t have a place for people to come by.”

Adamson said they’re hoping to complete the move this fall. Virginia Slate will hold onto its old headquarters and look to lease it out, she added.

The previous owner of the Bowl America building was Bowlero Corp., the publicly traded bowling conglomerate that bought Bowl America last spring for an undisclosed amount, per reports. It’s unclear exactly how long Bowl America had operated in the nearly 50-year-old building. Adamson said it’s her understanding that the bowling alley closed last August.

Though Bowl America’s signage still hangs on the exterior, Adamson said little evidence of the building’s previous use remains on the inside.

“When we first went in, they’d stripped everything out, taken all the motors out. There was the kitchen where the kegs were still tapped,” Adamson said, laughing. “I would have loved to have a couple lanes still open. That would’ve been fun.”

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Denis Etonach
Denis Etonach
1 year ago

Major nitpicking, but not everything south of the James River is “in Midlothian.” In fact, this is a 20-minute drive, according to Google. I think more nuanced language about locations would help BizSense coverage.

Michael P Morgan-Dodson
Michael P Morgan-Dodson
1 year ago
Reply to  Denis Etonach

From the Village proper, and just as picky here about location name use, but this was the Midlothian bowling location especially back in the 1970s/1980s. The church behind it was once the Regal Midlothian Cinemas.

Matt Faris
Matt Faris
1 year ago

Yep. I think they were using the “Midlothian Turnpike” as their reference.
and Bowl America rolled in (see what I did there?) around 1984. I did there local civil engineering work.

I sure wish I had some of those maple lanes! There PM (Ronald Kuhn) hand-built the lanes at the Hull Street location. I was surprised and amazed.

Zach Rugar
Zach Rugar
1 year ago
Reply to  Matt Faris

Lol that explains the old equipment when me and my buddy went there a little over 10 years ago. From my guesses, that was probably still the original equipment from the 80s. What’s funny is that it seemed to be easy machinery to exploit which caused us to overly inflate the score. (Don’t ask, me and my buddy made fun out of strange things).

James Hagan Jr
James Hagan Jr
1 year ago

No. It was United Artists. It was NEVER Regal.

Michael P Morgan-Dodson
Michael P Morgan-Dodson
1 year ago

Good to see them expanding and moving. They have incredible (and affordable) materials that no only help the large roofs of homes like in the article but have helped restore (and keep) the smaller slate roof sections of many older City row homes like mine.

SA Chaplin
SA Chaplin
1 year ago

“From strikes to slate . . .”
Might I suggest: “From Bowling Pin to Slate and Tin.”