A pair of franchisees have opened the latest of their electronic repair stores in Colonial Heights and are on the lookout for further expansion in the Greater Richmond area.
Asurion Tech Repair & Solutions opened in May a 1,300-square-foot store at 1052 Temple Ave. in Southpark Crossing shopping center, across from Southpark Mall.
It’s store number four for Asurion franchisees Bret Bauer and Chuck Allen, who operate the chain’s local stores in Short Pump, Brandermill and Glen Allen.
“We just wanted to expand our reach in Richmond. The Colonial Heights area is a big hub on the south side of Richmond and we wanted to bring tech repair down there,” Bauer said. “It’s a very populated area with Fort Lee right down the road.”
Asurion offers repairs of smartphones, tablets and other personal electronics as well as home appliances among other items. Bauer said repair jobs have run the gamut from virtual-reality headsets to a 1980s cash register.
“We fix anything with a power button,” he said.
Allen started his fleet of tech repair franchises in 2018 with a uBreakiFix outpost at 1090 Virginia Center Parkway near Virginia Center Commons. Asurion acquired uBreakiFix in 2019. Bauer came aboard in 2020.
The chain is in now the midst of rebranding all locations to Asurion. Asurion had historically provided insurance coverage for tech devices and home appliances and the acquisition added repair services to its offerings.
Asurion has more than 800 repair shops nationwide, including stores in Northern Virginia and Hampton Roads run by different operators.
Bauer said they plan to open more stores in the region. And while they haven’t settled on locations yet, downtown Richmond is of particular interest.
The local franchise also operates a four-vehicle fleet of vans for mobile repairs, which is based out of the Short Pump store at 11571 W. Broad St. near Short Pump Town Center.