Big-box sporting goods chain leaps into Short Pump

Academy Sports + Outdoors has opened its first store in Virginia within The Corner at Short Pump shopping center. (Jack Jacobs photos)

A new-to-market sporting goods retailer has planted its flag in a former Short Pump toy store.

Academy Sports + Outdoors opened this week at 11861 W. Broad St. in The Corner at Short Pump shopping center.

It’s the first location in the Old Dominion for the Texas-based chain, which has a footprint of more than 260 stores in 17 states. Its nearly 60,000-square-foot space in Short Pump was once occupied by a Toys ‘R’ Us-Babies ‘R’ Us combo store until a bankruptcy-related closure in 2018.

The store carries a wide range of clothing, shoes, equipment and gear for sports and outdoor activities like fishing and camping.

Though open for just a few days, Short Pump store manager Charles Iniguez said Thursday he had seen strong foot traffic so far.

“It’s been a steady increase every day since we’ve been open, which is good for us,” Iniguez said. “Customers are coming in. They’re seeing what we have to offer and the value we have. They’re telling their friends, families and neighbors.”

The store planned a grand opening celebration to play out over Friday and the weekend, which was expected to include a visit from the Flying Squirrels’ mascots among other activities.

Academy Sports + Outdoors sells a wide variety of clothing, gear and equipment.

Academy sells items from brands like Yeti, Nike, The North Face, Under Armour and others in addition to several private label brands. Its in-house lineup includes brands Magellan Outdoors, Freely and Mosaic and R.O.W.

Academy also provides free services like line winding for fishing rods, grill assembly, scope mounting on firearms and propane exchange. It also sells hunting and fishing licenses.

The company declined to share its investment in the Short Pump store, but said it spends an average of $4 million to $5 million on buildouts for new stores.

Maryland-based Doyle Construction Co. was the general contractor. The architecture firm was Arkansas-based pb2 architecture + engineering.

The Short Pump store is the third of nine stores Academy plans to open this year. It is planning to open between 80 and 100 more stores over the course of the next five years, according to a company news release.

Company representatives didn’t share any specific plans for future stores in Virginia during a media tour of the store Thursday, but Iniguez hinted there could be more Academy outposts in the state one day.

“Once this location gets its feet wet and is successful, I’m sure there will be more to come,” Iniguez said.

Academy occupies a co-anchor space at The Corner, which also is anchored by Kroger. Academy’s lease on the former toy store was announced last spring.

Academy Sports + Outdoors has opened its first store in Virginia within The Corner at Short Pump shopping center. (Jack Jacobs photos)

A new-to-market sporting goods retailer has planted its flag in a former Short Pump toy store.

Academy Sports + Outdoors opened this week at 11861 W. Broad St. in The Corner at Short Pump shopping center.

It’s the first location in the Old Dominion for the Texas-based chain, which has a footprint of more than 260 stores in 17 states. Its nearly 60,000-square-foot space in Short Pump was once occupied by a Toys ‘R’ Us-Babies ‘R’ Us combo store until a bankruptcy-related closure in 2018.

The store carries a wide range of clothing, shoes, equipment and gear for sports and outdoor activities like fishing and camping.

Though open for just a few days, Short Pump store manager Charles Iniguez said Thursday he had seen strong foot traffic so far.

“It’s been a steady increase every day since we’ve been open, which is good for us,” Iniguez said. “Customers are coming in. They’re seeing what we have to offer and the value we have. They’re telling their friends, families and neighbors.”

The store planned a grand opening celebration to play out over Friday and the weekend, which was expected to include a visit from the Flying Squirrels’ mascots among other activities.

Academy Sports + Outdoors sells a wide variety of clothing, gear and equipment.

Academy sells items from brands like Yeti, Nike, The North Face, Under Armour and others in addition to several private label brands. Its in-house lineup includes brands Magellan Outdoors, Freely and Mosaic and R.O.W.

Academy also provides free services like line winding for fishing rods, grill assembly, scope mounting on firearms and propane exchange. It also sells hunting and fishing licenses.

The company declined to share its investment in the Short Pump store, but said it spends an average of $4 million to $5 million on buildouts for new stores.

Maryland-based Doyle Construction Co. was the general contractor. The architecture firm was Arkansas-based pb2 architecture + engineering.

The Short Pump store is the third of nine stores Academy plans to open this year. It is planning to open between 80 and 100 more stores over the course of the next five years, according to a company news release.

Company representatives didn’t share any specific plans for future stores in Virginia during a media tour of the store Thursday, but Iniguez hinted there could be more Academy outposts in the state one day.

“Once this location gets its feet wet and is successful, I’m sure there will be more to come,” Iniguez said.

Academy occupies a co-anchor space at The Corner, which also is anchored by Kroger. Academy’s lease on the former toy store was announced last spring.

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Brian Glass
Brian Glass
1 month ago

I wish Academy Sports much success in Short Pump which has Dick’s, Cabelas, and Golf Galaxy as competitors in the sporting goods field.

A successful Grand Opening isn’t a sign of success. Time will tell.

Michael P Morgan-Dodson
Michael P Morgan-Dodson
1 month ago
Reply to  Brian Glass

Don’t forget REI and even LL Bean have stores right around the corner from them in Short Pump too.

Last edited 1 month ago by Michael P Morgan-Dodson
Joey Perry
Joey Perry
1 month ago
Reply to  Brian Glass

I hope academy sports takes out dicks yes I may be biased but it’s because they are a big sponsor of the sec. Go dawgs!!!

joseph c sutphin
joseph c sutphin
1 month ago

I would say that at least half of all the commercial and residential development going on in goochland and midlothian is unwanted and unnecesary. its a traffic mess.

Ed Christina
Ed Christina
1 month ago

Unwanted by you