New-to-market kids gym chain to open in western Henrico

The Kidstrong gym concept combines exercise with educational content for children. (Photo courtesy of KidStrong)

A private fitness club that caters to kids is stretching into the Richmond market for the first time.

KidStrong, a gym chain with more than 100 locations open or in the works nationwide, is planning a location in the Gayton Crossing shopping center in western Henrico County.

Local franchisees Rich and Amy Young are behind the venture. The married couple signed a lease last month for the 4,800-square-foot space at 1312 Gaskins Road. The gym’s space was formerly occupied by Good Foods Grocery and is next to Les Crepes.

It will be the first Richmond-area outpost for KidStrong, which fashions itself a so-called “milestone accelerator” for children who are able to walk through age 11. Its membership-based program interweaves physical activities with educational lessons in 45-minute sessions.

A monthly membership is expected to cost $119, which provides access to one 45-minute session per week overseen by a pair of coaches. The gym expects to hold a pre-sale period that will provide a reduced-cost membership rate leading up to its planned opening this summer. It also will offer seasonal camps, including a summer camp.

Amy and Rich Young (Photo courtesy of Rich Young)

About $350,000 is expected to be invested to open the gym, between franchise fees, buildout costs and equipment, Amy said.

The Youngs plan to open a second location south of the river early next year, though they’ve yet to sign a lease or decide on a specific location.

Rich plans to keep his day job while Amy will handle the day-to-day operations of the gym.

Rich is brand president at locally based franchise Outdoor Lighting Perspectives, and Amy has a background as a schoolteacher and fitness instructor. She most recently taught at St. Edward-Epiphany Catholic School, which she left last year to focus on KidStrong.

“With me being in franchising, I see concepts and ideas in articles and things online. I came across KidStrong and thought it would be a great fit for us and our experiences,” Rich said. “We liked the support from KidStrong, the concept and their growth trajectory. We think we got in at the right time.”

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Victoria Woodhull
Victoria Woodhull
8 days ago

Excellent concept to hopefully encourage kids to stay physically fit even if they are not good at sports.

I hope KidStrong can get local schools private and public to have their busses drop students off after school??

Chris Crews
Chris Crews
7 days ago

So tax dollars should be used to support a for-profit business? Perhaps the franchisees can arrange to HIRE school buses and drivers to transport their little tumblers?

Martha Lee
Martha Lee
7 days ago
Reply to  Chris Crews

Needless to say, if a child needed transportation to the facility from a public school, the cost of hiring a driver would be rolled into the membership. Wow.

Chris Crews
Chris Crews
6 days ago
Reply to  Martha Lee

Kind of my point. How do the hundreds of kids who participate in Camp Tuckahoe and other YMCA programs get there? The YMCA has a bus. My kid took karate lessons for years. They had a bus.