Lucky Road running shop expanding with two new locations in Richmond area

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Lucky Road Run Shop owner Jeff Van Horn is planning to open new locations in Short Pump and Mechanicsville. (Jack Jacobs photo)

A local running shoe shop is growing its footprint with a pair of new locations.

Lucky Road Run Shop has inked leases at West Broad Village in Short Pump and the Shoppes at Rutland Place in Mechanicsville, with plans to open the stores in the coming months. They’ll bring the local chain up to a total of six locations.

The first step of Lucky Road’s expansion kick is expected to be at West Broad Village, where the company plans to open a 1,900-square-foot store in the B suite of 2240 Old Brick Road.

Owner Jeff Van Horn said the opening date of that outpost hasn’t been nailed down yet, but he hopes to open it sometime this summer. Van Horn said the location was motivated by what he called the gap created when triathlete store 3Sports closed at West Broad Village in 2017.

“It left a void,” Van Horn said.

Other tenants at the Whole Foods-anchored center in Short Pump include the upcoming Ford’s Garage, a restaurant chain with a 1920s auto service station theme, Brazilian steakhouse Fogo de Chão, REI and HomeGoods among others.

In Mechanicsville, Lucky Road plans to open in a 1,700-square-foot space at 9325 Chamberlayne Road in January or February 2025. Van Horn that said a notable number of Lucky Road customers live in the area, and that Rutland Place store is intended to bring the company closer to them.

“Nothing exists out there. And we recognized a good portion of our clients come from Mechanicsville into the city,” he said.

The Rutland location will be in suite 150 next to Jersey Mike’s Subs and will share the same building as the Pizza & Beer of Richmond outpost in Hanover.

In addition to running shoes, Lucky Road sells running apparel and accessories. Van Horn owns the store with his wife, Desiree.

Lucky Road opened its first location in 2012 at 13265 Rittenhouse Drive in Midlothian. It later opened a store in Willow Lawn as well as a location in Fredericksburg. Its most recent location opened in Carytown in 2022 at 3002 W. Cary St.

Pam Strieffler of CBRE represented Lucky Road in both the Henrico and Hanover lease negotiations.


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Walker Mason
Walker Mason
1 day ago

Jeff is a great guy and has helped myself and my fiancé keep our feet healthy for all of our running needs. All the best, Jeff!

Brian Glass
Brian Glass
2 hours ago

The toughest thing in retail is opening your second location, since you can’t be at two places at the same time. Opening two additional locations is even harder.
I wish Jeff the best!