The Pitch: Advertising and marketing news for 7.9.24

RP3 AUB creative

An ad from Atlantic Union Bank’s new campaign.

Atlantic Union Bank launched a new marketing campaign by Maryland-based RP3 Agency. Called “Any Way You Bank,” the campaign spans television, social media, radio, out-of-home, digital and other channels including streaming audio and podcasts across the Richmond-based bank’s regional footprint. RP3 was hired as the bank’s lead creative agency earlier this year and collaborated with Spurrier Group on the campaign’s media buy.

Stoqd FeedMore

Stoqd’s website for Feed More.

Stoqd completed a new website for nonprofit Feed More. The site includes a store locator for users to find their nearest food pantry.

Red Orange Studio is developing two websites for Rivanna Authorities in Charlottesville. The sites are aimed at streamlining the user experience for customers of Rivanna Water and Sewer Authority and Rivanna Solid Waste Authority.

Dejanique Powell is a paid summer intern at Red Orange. The Norfolk State University student is majoring in graphic design and was selected through the agency’s HBCU internship program.

Lythos Studios has been placed on retainer with D.C.-based The Robert Bobb Group for PR work in Hopewell. Lythos completed a PR campaign for D.C.-based The Warrenton Group promoting its efforts to pitch a plan for a casino in Petersburg.

Circle S Studio selected Liberation Veteran Services as this year’s recipient of its Spur program supporting area nonprofits. The agency will provide $20,000 worth of consulting, creative, digital and video services to enhance the homeless veterans organization’s brand and marketing.

Shapes & Colors completed a Squarespace website upgrade for Texas-based nonprofit The Stallings Foundation. S&C also won a contract to provide graphic design support for Richmond Region Tourism.

Arts & Letters completed a new campaign for Tito’s Handmade Vodka. Called “Staycation with Tito’s,” the social-led campaign is a continuation of the “With Tito’s” brand platform and includes a mock “Tito’s Staycation U.S. Trend Report” about staycationing. The campaign includes 30- and 15-second videos and is meant to “hack” tropes of travel content such as “how to” posts.

Arts & Letters hired Carly Rullman Walsh as communications director. She was previously at 160over90 and Endeavor in New York and is based in Charlottesville.

Chesterfield County’s Communications and Media Division won one platinum, five golds and two honorable mentions in this year’s Hermes Creative Awards. The platinum award recognized a photography portfolio, and the honorable mentions were for the county’s 275th anniversary logo design and a “CVTA Update” video.

The golds were for Chesterfield On Point blog post “Peer Recovery in Chesterfield,” the county’s Instagram account, Chesterfield Behind the Mic episode “Tameka Stephens Talks Wheel of Fortune Experience,” a video of a new turf playing field dedication at Monacan High School,” and a spring 2023 media tour.

RP3 AUB creative

An ad from Atlantic Union Bank’s new campaign.

Atlantic Union Bank launched a new marketing campaign by Maryland-based RP3 Agency. Called “Any Way You Bank,” the campaign spans television, social media, radio, out-of-home, digital and other channels including streaming audio and podcasts across the Richmond-based bank’s regional footprint. RP3 was hired as the bank’s lead creative agency earlier this year and collaborated with Spurrier Group on the campaign’s media buy.

Stoqd FeedMore

Stoqd’s website for Feed More.

Stoqd completed a new website for nonprofit Feed More. The site includes a store locator for users to find their nearest food pantry.

Red Orange Studio is developing two websites for Rivanna Authorities in Charlottesville. The sites are aimed at streamlining the user experience for customers of Rivanna Water and Sewer Authority and Rivanna Solid Waste Authority.

Dejanique Powell is a paid summer intern at Red Orange. The Norfolk State University student is majoring in graphic design and was selected through the agency’s HBCU internship program.

Lythos Studios has been placed on retainer with D.C.-based The Robert Bobb Group for PR work in Hopewell. Lythos completed a PR campaign for D.C.-based The Warrenton Group promoting its efforts to pitch a plan for a casino in Petersburg.

Circle S Studio selected Liberation Veteran Services as this year’s recipient of its Spur program supporting area nonprofits. The agency will provide $20,000 worth of consulting, creative, digital and video services to enhance the homeless veterans organization’s brand and marketing.

Shapes & Colors completed a Squarespace website upgrade for Texas-based nonprofit The Stallings Foundation. S&C also won a contract to provide graphic design support for Richmond Region Tourism.

Arts & Letters completed a new campaign for Tito’s Handmade Vodka. Called “Staycation with Tito’s,” the social-led campaign is a continuation of the “With Tito’s” brand platform and includes a mock “Tito’s Staycation U.S. Trend Report” about staycationing. The campaign includes 30- and 15-second videos and is meant to “hack” tropes of travel content such as “how to” posts.

Arts & Letters hired Carly Rullman Walsh as communications director. She was previously at 160over90 and Endeavor in New York and is based in Charlottesville.

Chesterfield County’s Communications and Media Division won one platinum, five golds and two honorable mentions in this year’s Hermes Creative Awards. The platinum award recognized a photography portfolio, and the honorable mentions were for the county’s 275th anniversary logo design and a “CVTA Update” video.

The golds were for Chesterfield On Point blog post “Peer Recovery in Chesterfield,” the county’s Instagram account, Chesterfield Behind the Mic episode “Tameka Stephens Talks Wheel of Fortune Experience,” a video of a new turf playing field dedication at Monacan High School,” and a spring 2023 media tour.

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