Newly installed Carytown sign makes debut with illumination tonight

CarytownSign1 1

The new gateway sign was installed Monday above Cary Street at the western entrance to Carytown. (Photos courtesy Kelley Banks)

Carytown’s new gateway sign is up and greeting visitors at the shopping district’s western entrance.

The Art Deco-style sign was erected Monday and is set to be illuminated for the first time tonight with lighting scheduled at 6:30.

Suspended above Cary Street in the 3500 block between Thompson and Nansemond streets, the two-sided sign with neon tubing and LED lights is held aloft by steel wires attached to two 25-foot steel poles, creating an arch-like entrance for cars passing underneath.

The structure is designed to sustain high winds and replaces a decades-old wooden sign that had stood beside Cary across from Thompson.

More than a decade in the making, the new sign is the work of the Carytown Merchants Association, which worked with city officials including Councilmember Stephanie Lynch. The sign’s roughly $100,000 cost was covered by American Rescue Plan funds that the city received to help businesses affected by the COVID-19 pandemic.

CarytownSign3

The two-sided sign has neon tubing and LED lights that are set to be lit for the first time tonight.

CMA enlisted Campfire & Co. to create an initial branding package and worked with manufacturer Wellcraft, which created the lighting and designed the final product with CMA board member Kelley Banks. Messer Contracting installed the sign and the concrete pole footings and handled underground work.

Banks, co-owner of Carytown’s Merrymaker Fine Paper, said the sign is the culmination of efforts that ramped up over the past two years.

“There were a lot of moving parts and efforts by many, and it’s very gratifying to have a beautiful result that will be iconic for Richmond,” Banks said this week.

With design cues taken from the 1930s-era Carytown Court Shopping Center and the 1928 Byrd Theater, the green and white sign with gold accents reads “Carytown” with “Richmond VA” below it and “Est 1938” above, a nod to the nine-block shopping district’s history.

The sign coincides with CMA’s efforts to establish a business improvement district for Carytown.

CarytownSign1 1

The new gateway sign was installed Monday above Cary Street at the western entrance to Carytown. (Photos courtesy Kelley Banks)

Carytown’s new gateway sign is up and greeting visitors at the shopping district’s western entrance.

The Art Deco-style sign was erected Monday and is set to be illuminated for the first time tonight with lighting scheduled at 6:30.

Suspended above Cary Street in the 3500 block between Thompson and Nansemond streets, the two-sided sign with neon tubing and LED lights is held aloft by steel wires attached to two 25-foot steel poles, creating an arch-like entrance for cars passing underneath.

The structure is designed to sustain high winds and replaces a decades-old wooden sign that had stood beside Cary across from Thompson.

More than a decade in the making, the new sign is the work of the Carytown Merchants Association, which worked with city officials including Councilmember Stephanie Lynch. The sign’s roughly $100,000 cost was covered by American Rescue Plan funds that the city received to help businesses affected by the COVID-19 pandemic.

CarytownSign3

The two-sided sign has neon tubing and LED lights that are set to be lit for the first time tonight.

CMA enlisted Campfire & Co. to create an initial branding package and worked with manufacturer Wellcraft, which created the lighting and designed the final product with CMA board member Kelley Banks. Messer Contracting installed the sign and the concrete pole footings and handled underground work.

Banks, co-owner of Carytown’s Merrymaker Fine Paper, said the sign is the culmination of efforts that ramped up over the past two years.

“There were a lot of moving parts and efforts by many, and it’s very gratifying to have a beautiful result that will be iconic for Richmond,” Banks said this week.

With design cues taken from the 1930s-era Carytown Court Shopping Center and the 1928 Byrd Theater, the green and white sign with gold accents reads “Carytown” with “Richmond VA” below it and “Est 1938” above, a nod to the nine-block shopping district’s history.

The sign coincides with CMA’s efforts to establish a business improvement district for Carytown.

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Denis Etonach
Denis Etonach
27 days ago

This art-deco beauty is perfect — Carytown finally has an iconic sign to match its stature and history. Kudos to everyone who worked so hard to make it happen.

Michael Boyer
Michael Boyer
27 days ago

If council member Lynch is expected to be there for the grand illumination please don’t let her operate a motor vehicle near the new sign.

David Adler
David Adler
27 days ago

The sign is very nice. I can’t imagine the wrangling it took to get a permit to hang it over the street like that.

Craig Davis
Craig Davis
27 days ago

looks great. Using covid recovery funds to pay for it causes a little heartburn though.

Ron McMillan
Ron McMillan
27 days ago

I am really loving this sign- well done to everyone involved!

George MacGuffin
George MacGuffin
27 days ago

A nice feature with this sign is that in 4 years when all the restaurants are driven to bankruptcy by the city and are all boarded up they can add an “S” to the beginning.

Arnold Hager
Arnold Hager
26 days ago

funny. I’m glad they added the Richmond,VA. or I might have been confused. 1938 sems a bit misleading, as it wasn’t called Carytown that I remember until the 1980’s. We always referred to it as Cary St. when I was growing up. Nice sign though.