Club Pilates is opening in the Carytown storefront where City Row recently closed. (Jack Jacobs photo)
The local operator of a national Pilates studio chain lining up a pair of new locations in the region.
Club Pilates franchisee Radhika Trivedi is planning to open a studio at the Carytown Exchange shopping center in the city, as well as one near Virginia Center Commons in Henrico.
Those two locations would join Trivedi’s existing studio near Regency, bringing her franchise to three locations in the Richmond region.
The Carytown studio will fill the storefront formerly occupied by City Row on the Ellwood Avenue side of Carytown Exchange. The studio is anticipated to open in early summer, Trivedi said.
She said she was attracted to the Carytown space because of its location in a busy shopping district and proximity to the Publix and Kroger grocery stores.
“It seemed like a big hot spot in terms of the next big place to expand. I had my eye on it and loved the feel and look of it,” she said.
The Carytown space will have a dozen reformer machines. (Image courtesy Club Pilates)
The Carytown outpost is expected to have 12 reformers, which are exercise machines used in Pilates, in the roughly 2,000-square-foot space at 3521 Ellwood Ave. City Row shuttered the space in December, according to a social media post, after opening there in the fall of 2021.
In Henrico, Trivedi is planning to open her other upcoming Club Pilates in the Virginia Center Station shopping center at 1080 Virginia Center Parkway. The studio is expected to open in late summer or early fall in suite 107, next to Hand & Stone Massage and Facial Spa.
The new Henrico storefront is similar in size to the Carytown space and expected to have the same number of reformer machines. Trivedi said it was challenging to find a space that was the right size for her concept around Virginia Center Commons.
“We were having a hard time finding the perfect spot. The market was slim pickings when we were searching for real estate,” Trivedi said.
She declined to share the investment she plans to make to open the studios. Trivedi said she plans to staff each location with three to five instructors in addition to other staff.
Pam Strieffler of CBRE handled negotiations on behalf of the landlords in both Club Pilates leases. Ian Webster of CBRE also represented the landlord in the Henrico deal.
Prices for monthly memberships at the new locations haven’t been set, but Trivedi’s plan is to offer four-class, eight-class and unlimited memberships, as well as private one-on-one sessions. Trivedi said she expected a single class at the new locations would cost about $35.
A North Carolina resident with a background as a physical therapist, Trivedi opened her first local Club Pilates at 1537 N. Parham Road in the fall of 2023. She also owns a Club Pilates in Roanoke, which opened before the entry into the Richmond-area market. The other local Club Pilates locations, in Glen Allen and Chesterfield, are under separate ownership.
Club Pilates is opening in the Carytown storefront where City Row recently closed. (Jack Jacobs photo)
The local operator of a national Pilates studio chain lining up a pair of new locations in the region.
Club Pilates franchisee Radhika Trivedi is planning to open a studio at the Carytown Exchange shopping center in the city, as well as one near Virginia Center Commons in Henrico.
Those two locations would join Trivedi’s existing studio near Regency, bringing her franchise to three locations in the Richmond region.
The Carytown studio will fill the storefront formerly occupied by City Row on the Ellwood Avenue side of Carytown Exchange. The studio is anticipated to open in early summer, Trivedi said.
She said she was attracted to the Carytown space because of its location in a busy shopping district and proximity to the Publix and Kroger grocery stores.
“It seemed like a big hot spot in terms of the next big place to expand. I had my eye on it and loved the feel and look of it,” she said.
The Carytown space will have a dozen reformer machines. (Image courtesy Club Pilates)
The Carytown outpost is expected to have 12 reformers, which are exercise machines used in Pilates, in the roughly 2,000-square-foot space at 3521 Ellwood Ave. City Row shuttered the space in December, according to a social media post, after opening there in the fall of 2021.
In Henrico, Trivedi is planning to open her other upcoming Club Pilates in the Virginia Center Station shopping center at 1080 Virginia Center Parkway. The studio is expected to open in late summer or early fall in suite 107, next to Hand & Stone Massage and Facial Spa.
The new Henrico storefront is similar in size to the Carytown space and expected to have the same number of reformer machines. Trivedi said it was challenging to find a space that was the right size for her concept around Virginia Center Commons.
“We were having a hard time finding the perfect spot. The market was slim pickings when we were searching for real estate,” Trivedi said.
She declined to share the investment she plans to make to open the studios. Trivedi said she plans to staff each location with three to five instructors in addition to other staff.
Pam Strieffler of CBRE handled negotiations on behalf of the landlords in both Club Pilates leases. Ian Webster of CBRE also represented the landlord in the Henrico deal.
Prices for monthly memberships at the new locations haven’t been set, but Trivedi’s plan is to offer four-class, eight-class and unlimited memberships, as well as private one-on-one sessions. Trivedi said she expected a single class at the new locations would cost about $35.
A North Carolina resident with a background as a physical therapist, Trivedi opened her first local Club Pilates at 1537 N. Parham Road in the fall of 2023. She also owns a Club Pilates in Roanoke, which opened before the entry into the Richmond-area market. The other local Club Pilates locations, in Glen Allen and Chesterfield, are under separate ownership.