The Pitch: Advertising and marketing news for 5.27.25

The King Agency teamed up with BES Studios for a Presidents’ Day spot for Hampton Roads-based First Team Auto. The spot, which features the Lincoln Memorial telling customers about the car dealer’s prices, is the agency’s first time using AI, which it utilized to get Honest Abe’s mouth to move. 

Addison Clark completed a website redesigns for Heron Creek Benefits and Broad Street Auto & TireThe firm also produced a video for the Richmond Bar Association featuring Executive Director Annie Holland.

Arts & Letters worked on a campaign for client HubSpot, titled “Impossible Growth Made Impossibly Easy.” The campaign, which shows off HubSpot’s AI tools, includes three spots directed by Patrick Daughters and produced by London-based Anonymous Content, along with radio advertising and out-of-home advertising.

campfire co diamond district

Campfire & Co.’s brand identity for the Diamond District.

Campfire & Co. worked with the City of Richmond and Diamond District Partners to create a new brand identity for the Diamond District development. The agency created a new brand mark, color palette and brand graphics, and did brand strategy, brand identity design and collateral design for the project. 

Campfire & Co. also worked on an interior design refresh and signage for West Cary Group’s office, and did design work on Cirrus Vodka’s new tasting room in Scott’s Addition. 

Xponent21 worked for Maryland-based Energy Products Distribution on an architecture and design “experience hub,” a digital tool for customers to view product galleries, technical specs and FAQs. 

familiar creatures bank rebrand

Familiar Creatures’ brand revamp for Independent Community Bankers of America.

Familiar Creatures created a brand revamp for Independent Community Bankers of America. The ad firm created a new logo, social and digital assets, merch and signage and video assets for the revamp. 

Evergib recently picked up projects for Shamin Hotels and Virginia Women’s Center, as well as website design & development projects for Big Kitchen Hospitality’s Tazza Kitchen and The Granite.

The King Agency teamed up with BES Studios for a Presidents’ Day spot for Hampton Roads-based First Team Auto. The spot, which features the Lincoln Memorial telling customers about the car dealer’s prices, is the agency’s first time using AI, which it utilized to get Honest Abe’s mouth to move. 

Addison Clark completed a website redesigns for Heron Creek Benefits and Broad Street Auto & TireThe firm also produced a video for the Richmond Bar Association featuring Executive Director Annie Holland.

Arts & Letters worked on a campaign for client HubSpot, titled “Impossible Growth Made Impossibly Easy.” The campaign, which shows off HubSpot’s AI tools, includes three spots directed by Patrick Daughters and produced by London-based Anonymous Content, along with radio advertising and out-of-home advertising.

campfire co diamond district

Campfire & Co.’s brand identity for the Diamond District.

Campfire & Co. worked with the City of Richmond and Diamond District Partners to create a new brand identity for the Diamond District development. The agency created a new brand mark, color palette and brand graphics, and did brand strategy, brand identity design and collateral design for the project. 

Campfire & Co. also worked on an interior design refresh and signage for West Cary Group’s office, and did design work on Cirrus Vodka’s new tasting room in Scott’s Addition. 

Xponent21 worked for Maryland-based Energy Products Distribution on an architecture and design “experience hub,” a digital tool for customers to view product galleries, technical specs and FAQs. 

familiar creatures bank rebrand

Familiar Creatures’ brand revamp for Independent Community Bankers of America.

Familiar Creatures created a brand revamp for Independent Community Bankers of America. The ad firm created a new logo, social and digital assets, merch and signage and video assets for the revamp. 

Evergib recently picked up projects for Shamin Hotels and Virginia Women’s Center, as well as website design & development projects for Big Kitchen Hospitality’s Tazza Kitchen and The Granite.

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