Freddy Cobb and Toni Gorveatt, makers of the self-described “terrible” radio ads from Cobb Technologies, talk about that creative strategy and how those “worst” ads have ended up paying off for the company.
Media/Marketing/Advertising
NoVa production agency sets Richmond HQ plan in motion
A recently launched firm has made a jump cut from Fairfax with a lease in Manchester’s Aragon Coffee Building.
Marketing firm spreads out with Seattle acquisition, Florida office
Two years into its latest iteration, a recently rebooted agency with roots dating back three decades is extending its national reach.
Ad agency vacates Jackson Ward space
After nearly three years in Jackson Ward, a local advertising agency has cleared out of its space at the convergence of Adams Street and Brook Road. A for Adventure has vacated its 600-square-foot space at 308 N. Adams St., beside Idle Hands Bread Co. and across from Max’s on Broad and the Maggie L. Walker… Read more »
Commercial printer acquires longtime local shop
After a 55-year run, a local printing and engraving shop has joined forces with a slightly younger and growing commercial printer.
Creative Q&A: Richmond’s Ad Person of the Year
Scott Sherman, VCU professor and coordinator of the undergraduate advertising program, discusses the recognition, what he teaches students about the creative process, and the industry from his perspective at the front of the class.
Web design firm powers up new downtown digs
A two-year effort to convert a 1920s-era building on East Grace Street into 21st-century offices is complete.
Ad agency’s campaign a ‘gift’ for Maymont
A downtown-based firm is rolling out billboards and posters looking to raise awareness of the estate’s capital campaign and solicit donations from visitors and the public.
Local software firm acquired by PR agency
A year and a half after it picked up a local branding shop, a national firm is continuing to pull from Richmond’s talent pool.
Local bike builder unveils latest bourbon-fueled creation
As it did last year, the company made a one-of-a-kind bike to showcase at motorcycle shows en route to this year’s Sturgis Motorcycle Rally in South Dakota.