“This isn’t your grandfather’s or your grandmother’s Richmond,” Mayor Levar Stoney declared in a video introducing the new branding, which aims to promote tourism and economic development.
A 3,000-square-foot space would be stacked atop the bridge-like structure connecting the two main buildings that make up the Richmond ad giant’s complex at 106 Shockoe Slip.
A Richmond tourism group releases new ads, a fitness chain makes a local shop its lead agency, and an ad for a local child advocacy nonprofit wins an award.
A local celebrity chef enlists an area shop for branding, a chief creative officer receives industry recognition, and the Town of Ashland is awarded a tourism marketing grant.
Friday’s ceremony introduced the Advertising Club of Richmond’s new Bridge awards, a pewter trophy depicting the arched CSX bridge that replaces the club’s longtime cannonball trophy.
Locally produced ads tied to pro tennis and golf events roll out, restaurants get new websites and branding, plus the Brandcenter puts work of its graduating class on display.
Several local companies get new websites, two shops add to their rosters, and an area studio contributes sound for a pair of ads.
A Richmond ad man joins an agency in Ashland, businesses in Hopewell get marketing assists through a pandemic-relief program, and VCU ad students volunteer for nonprofits.
An agency CEO departs, the VMFA taps a local firm as its lead strategic media agency, and a public radio station gets a new campaign.
A shipping company debuts a collection at New York Fashion Week with help from a Richmond agency, a fiber optics firm hires a Richmond shop, and a local ad club reviews Super Bowl commercials.