As the coronavirus outbreak continues to alter the world as we know it, area ad agencies are rolling out new work that’s playing a part in the response, while also adjusting how they reflect a cultural landscape that is changing by the day.
With public health concerns surrounding the coronavirus hitting the food and beverage industry particularly hard, a campaign from a Richmond ad agency is looking to help area restaurants and breweries stay afloat by bringing them revenue from a distance.
A Martin Agency veteran returns to the fold as chief strategy officer, a state community college system hires a local PR firm, and industry panelists analyze Super Bowl spots and black representation in advertising in the latest roundup.
In the spirit of the comic book character that inspires his stage name, by day, he’s Daniel Jones, copywriter at The King Agency. By night, he’s Nickelus F, Richmond rapper.
A record number of Brandcenter alums play ball on this year’s Super Bowl ads, VCU Health works with a Nashville-based agency on a campaign for Children’s Hospital of Richmond, and an area university enlists a local shop for social media marketing.
From playing ball under Justin Fuente at the University of Memphis to rubbing shoulders with Nick Saban on and off the field, art director Derek Smith brings an insider’s perspective to The Martin Agency’s Buffalo Wild Wings account.
A surf park-anchored mixed-use development in the works in Chesterfield enlists a local firm for its website, a Richmond voice actor records spots for a downtown agency at a Shockoe studio, and several area shops announce promotions and new hires.
As it looks to the future with an ambitious growth plan, a local digital marketing agency is moving up out of Shockoe Slip to anchor the commercial section of a new mixed-use development just off Arthur Ashe Boulevard.
The Tuition Monster returns in a series of new spots, an area chamber of commerce releases a radio campaign promoting the Navy Hill project with help from a local agency, and several shops report new clients and hires.
One of Richmond’s longer-running ad agencies has taken on a new moniker, inspired by its owner’s southern African heritage.