A Hopewell nonprofit releases a promotional video, a Richmond studio and photographer collaborate on a campaign for Wounded Warrior Project, and a local agency plants seeds for a new office in New York. (BizSense Pro subscription required)
Brandcenter alums had a hand in Sunday’s Super Bowl ads, a local agency develops branding for an apartment project in Scott’s Addition, and Norfolk’s event venue arm selects a local firm as lead creative agency.
Ashland wraps up a tourism marketing campaign, a New York power company gets a video from a Richmond animation studio, and a revived radio station in Farmville gets promotional support.
A mayonnaise brand tag-teams with a local agency on a pro wrestling-themed campaign, a local staffing firm rebrands with help from an out-of-market agency, and a local PR group installs new officers.
From sports promos to tourism campaigns, Richmond’s ad output in 2022 covered a lot of ground, and included a bit of controversy.
A local agency is named brand creative lead for a Texas-based distillery, a whiskey brand gets a new ad from a Richmond firm, and an area restaurant group gets updated websites.
A founding member of Arts & Letters’ leadership team takes a job with the Brandcenter, a production studio hires a chief growth officer, and a local bedroom furniture store rebrands with help from an area firm.
The state lottery gets its first campaign from its new lead agency, a local middle school for girls hires two firms for a brand refresh, and a former museum marketing director launches her own PR firm.
“I didn’t want to give up Martin. I wrestled with the choice, and then I decided: what if I ask for both, which I know is rare and perhaps unorthodox,” she said.
Following the lead of his father, whose former L.A.-based agency was the first minority-owned firm hired by Nike for its “Just Do It” campaign in the early 1990s, Muse has found his way into leadership roles at Martin.