Media/Marketing/Advertising

Former Martin Branding partner launches own firm

Local marketing consultant Jake Crocker has left Martin Branding Worldwide to start his own firm, Crocker Strategic Marketing. Crocker was a partner and director of brand marketing at Martin Branding. He left in December and decided to go into the new year with a new beginning as his own boss.

Former Wachovia Securities workers open consulting firm

The trend continues: Two more Wachovia-ers have started their own business. Deanna Lorianni and Meghan Codd are the founders and sole employees of Zuula Consulting, a copywriting firm that offers a broad range of services and specializes in financial writing, ghostwriting and promotional materials. They opened in July, a few days after their last day… Read more »

Bracing for the ad pullback

It comes as no surprise that local marketing firms and sole practitioners are bracing for a slowdown, and the outlook will probably get worse as state and local nonprofits slash 2009 budgets amid declining revenue.

Printing money one newspaper insert at a time

You know those little inserts that you find affixed between the pages of the newspaper, peeking out from the edges?  Thank Taradel, a Richmond-based flyer printing and design company. The company, which provides self-service marketing to small and medium-sized businesses, was founded in 2003 by CEO Jim Fitzgerald. He funded the venture himself.

Window’s Latest Ad Falls Flat, Despite Gates and Seinfeld

What’s the deal with commercials starring people who have nothing to do with the product? Windows latest attempt to win back the market from punky Apple comes in the form of a series of commercials starring Bill Gates and Jerry Seinfeld. Apple’s ads have had success because they combine humor with a common message: Apples… Read more »

Governor Kaine’s wandering eyebrow now on T-shirts

The Democratic Party of Virginia took a joke about an over-expressive politician with a rebellious left eyebrow and turned it into a money-making opportunity. T-shirts featuring Virginia Governor Tim Kaine’s “Smilin’ Eyebrow” logo are for sale at $30 a pop on the party’s website. As are buttons, bumper stickers and posters that show the logo.

Geico cavemen are back from the dead. Why?

The Martin Agency resuscitated the Geico cavemen ads. They were some of the best ads on TV when they first aired in 2004, but now they’ve become part of the pop culture their creator so enjoyed mocking. Editor’s Note: This is the first installment of a monthly feature called Ad Review, which will critique a… Read more »