It comes as no surprise that local marketing firms and sole practitioners are bracing for a slowdown, and the outlook will probably get worse as state and local nonprofits slash 2009 budgets amid declining revenue.
You know those little inserts that you find affixed between the pages of the newspaper, peeking out from the edges? Thank Taradel, a Richmond-based flyer printing and design company. The company, which provides self-service marketing to small and medium-sized businesses, was founded in 2003 by CEO Jim Fitzgerald. He funded the venture himself.
What’s the deal with commercials starring people who have nothing to do with the product? Windows latest attempt to win back the market from punky Apple comes in the form of a series of commercials starring Bill Gates and Jerry Seinfeld. Apple’s ads have had success because they combine humor with a common message: Apples… Read more »
The Democratic Party of Virginia took a joke about an over-expressive politician with a rebellious left eyebrow and turned it into a money-making opportunity. T-shirts featuring Virginia Governor Tim Kaine’s “Smilin’ Eyebrow” logo are for sale at $30 a pop on the party’s website. As are buttons, bumper stickers and posters that show the logo.
Local actor/producer Mark Joy said in an interview yesterday that he’s seeking $20 million to finance six films. All of the movies would be filmed and produced in Virginia under the production company Story Teller Pictures. Joy part of the leadership team of the company.
The Martin Agency resuscitated the Geico cavemen ads. They were some of the best ads on TV when they first aired in 2004, but now they’ve become part of the pop culture their creator so enjoyed mocking. Editor’s Note: This is the first installment of a monthly feature called Ad Review, which will critique a… Read more »
Despite a local dip in advertising spending, a Richmond model agency says business is steady. Modelogic Inc., a Church Hill model and talent agency that provides faces, bodies and voices for advertisements, represents about 450 models and actors from around the region and works with clients ranging from the Virginia Lottery to VCU to the… Read more »
A close presidential race – especially for Virginia’s Electoral College votes – could provide a much-needed boost to Richmond’s media companies. TV stations will likely benefit the most, those familiar with the topic say. But catering companies, venues, and consultants might get smaller pieces of the election-spending pie.
Public relations and media relations professionals are finding that like the mainstream media, they too must adapt and move resources to better tap into online outlets. But they say print has maintained its value and cachet. It used to be that if you wanted to promote your company or were in the business of public… Read more »
New health clubs continue opening in Richmond, catering to an increasingly fragmented health/sports market. In June, American Family Fitness opened a 90,000-sf club at Short Pump. The local company has seven locations which cater – as the name suggests – to the suburban family crowd. Volume at American Family Fitness clubs (not including the one… Read more »