Media/Marketing/Advertising

Bracing for the ad pullback

It comes as no surprise that local marketing firms and sole practitioners are bracing for a slowdown, and the outlook will probably get worse as state and local nonprofits slash 2009 budgets amid declining revenue.

Printing money one newspaper insert at a time

You know those little inserts that you find affixed between the pages of the newspaper, peeking out from the edges?  Thank Taradel, a Richmond-based flyer printing and design company. The company, which provides self-service marketing to small and medium-sized businesses, was founded in 2003 by CEO Jim Fitzgerald. He funded the venture himself.

Window’s Latest Ad Falls Flat, Despite Gates and Seinfeld

What’s the deal with commercials starring people who have nothing to do with the product? Windows latest attempt to win back the market from punky Apple comes in the form of a series of commercials starring Bill Gates and Jerry Seinfeld. Apple’s ads have had success because they combine humor with a common message: Apples… Read more »

Governor Kaine’s wandering eyebrow now on T-shirts

The Democratic Party of Virginia took a joke about an over-expressive politician with a rebellious left eyebrow and turned it into a money-making opportunity. T-shirts featuring Virginia Governor Tim Kaine’s “Smilin’ Eyebrow” logo are for sale at $30 a pop on the party’s website. As are buttons, bumper stickers and posters that show the logo.

Geico cavemen are back from the dead. Why?

The Martin Agency resuscitated the Geico cavemen ads. They were some of the best ads on TV when they first aired in 2004, but now they’ve become part of the pop culture their creator so enjoyed mocking. Editor’s Note: This is the first installment of a monthly feature called Ad Review, which will critique a… Read more »

A model for surviving a slowdown

Despite a local dip in advertising spending, a Richmond model agency says business is steady. Modelogic Inc., a Church Hill model and talent agency that provides faces, bodies and voices for advertisements, represents about 450 models and actors from around the region and works with clients ranging from the Virginia Lottery to VCU to the… Read more »

It’s time for change, reverse the ad spending slump

A close presidential race – especially for Virginia’s Electoral College votes – could provide a much-needed boost to Richmond’s media companies. TV stations will likely benefit the most, those familiar with the topic say. But catering companies, venues, and consultants might get smaller pieces of the election-spending pie.

Pumping up the growth

New health clubs continue opening in Richmond, catering to an increasingly fragmented health/sports market. In June, American Family Fitness opened a 90,000-sf club at Short Pump. The local company has seven locations which cater – as the name suggests – to the suburban family crowd. Volume at American Family Fitness clubs (not including the one… Read more »