Media/Marketing/Advertising

$25 gas card for out-of-town visitors

Drive to Richmond. Stay in a hotel for two nights. Get a $25 gas card. That’s the pitch of an ad currently running in Roanoke, Washington D.C. and Hampton Roads. The Richmond Metropolitan Convention & Visitor’s Bureau, which promotes the Richmond region as a tourist destination, is paying for the spots. The ads link to… Read more »

Chariots of PR Gold

Buck Ward just batted for the PR cycle. His new Segway of Richmond shop in Shockoe Bottom garnered a full-length story in Style Weekly, one in Brick Weekly, and two stories in the Times-Dispatch. There’s also a lengthy plug on the Richmond Region Visitor Center, which promotes the area as a tourist destination. (That would… Read more »

CEO Tube

Randy Copeland, CEO of the high-end computer manufacturer Velocity Micro, doesn’t take himself too seriously. When Velocity marketing associate Josh Covington sat Copeland in a green leather chair, handed him a pipe and yelled, “Action!”, Copeland played along, deadpanning into the camera, “Hello friend, I didn’t see you there.” “Yeah, that was my idea,” Covington… Read more »

T-D looks in the mirror

Newspapers have a hard time covering themselves. On Sunday the T-D looked inward. John Reid Blackwell, wrote about the mighty struggles at the paper’s parent, Media General. “In the past two decades, the company’s strategy has been to build a newspaper and television empire in the Southeast and to combine and find collaborative opportunities at… Read more »

Really easy being green

Virginia Business Magazine goes green for the April issue. (No, the paper doesn’t feel recycled, but the stories are all about the greening of businesses around the Commonwealth.) Like every piece ever written about the subject, there’s a ubiquitous “Not-easy-being green,” Kermit-the-Frog reference (p.25). The thing is, it’s not that hard to go green. Virginia… Read more »

Fudge the time card

I recently paid a contractor for a job very well done. And as always happens when I pay invoices, I’m mystified by the pay-by-the-hour billing system. Does it include water breaks or web surfing? Do contractors take time off to visit the bathroom or take a quick napsky and keep the clock running?

Feel-Good Marketing

Cause-related marketing, as the marketing technique is known, owes its origins to an American Express program from the 1980s, when the credit card company donated funds to help restore the Statue of Liberty. In years since, the marketing style has become an increasingly popular tool for companies to create a positive association among potential customers…. Read more »

Make Your Own Web Commercial…just don’t fall of a ladder

A number of startups think there’s a market for helping businesses make videos of their products – sort of a QVC for the masses. In Tuesday’s New York Times, Bob Tedeschi describes the nascent TalkMarket: “It begins with an online tutorial of how to shoot product demonstration videos: light well, change camera angles, speak as… Read more »

A brothel is a small biz, right?

A few keys to operating a profitable brothel include having a website and selling advertising. Josh Levin in Slate writes about how Eliot Spitzer’s favorite escort services diversified beyond just whoring. Richmond brothels don’t have websites, according to a cursory search by me. Freelance hookers use Craigslist. Read the story here.