You’ve seen the commercial. Robert Vaughn comes on the screen, urging consumers to tell those insurance adjusters that “You mean business,” and to call the law offices of Marks & Harrison…“Right now.” The commercial is for Richmond-based law firm Marks & Harrison. Well, sort of.
Media/Marketing/Advertising
Marketing moves
A Richmond ad man bought the firm he worked at and wants to grow it by signing more community banks. Another marketing firm gets ready to move into a 6,000-square-foot office in formerly vacant building on Broad Street.
A shot of marketing creativity
BookHolders, a Maryland-based textbook broker with a store on Grace Street in the heart of VCU, has a new marketing campaign that is guaranteed to generate a buzz. Literally.
T-D’s new brand of Gotcha! journalism
Each issue of a new weekly newspaper published by a division of the Richmond Times-Dispatch is filled with arrest photos of the week collected from the metro area.
Banking on an advertising blitz
Love you? We hardly know you. Last month Union First Market Bank launched a marketing blitz to increase awareness and curiosity by asking, “It is wrong to love a bank?”
Small-screen appearances mean big business
Four Richmond businesses have used the national spotlight to sell their brands and boost their exposure beyond Richmond. But what they say is true, the camera adds a few pounds.
Um, did I just see you on a billboard?
Debra Ruh has been on the cover of Virginia Business magazine, and she’s been written up in Fortune. But now Ruh’s face is on the side of San Francisco’s Bay Bridge, and she appears on the Dell homepage.
Countertop couture
Granite will never replace leather in the handbag market, but Goochland-based stone retailer Charles Luck has just published “Perspectives,” an “architectural and design forecast” influenced as much by the runways of New York as the Earth’s quarries.
Drunk on school spirit?
There might be a new must-have item for tailgating at college football games this year. Bud Light is selling college-themed cans in the colors of the dear old alma mater, but the promotion is causing a ruckus off the field. Brown Distributing, which handles Bud Light, said it has four college-themed cans. The company said… Read more »
Monday Q&A: News isn’t always free?
All this hubbub about PAID CONTENT in the media biz suggests this is uncharted territory. But that’s dead wrong. Will Stewart, who owns SportsWar, which runs sports-fan-related websites for UVA and Virginia Tech, has been charging subscribers for a decade. This week, BizSense chats with Stewart about the future of the subscriber model.