A Richmond-based used car retailer looks local for its lead creative agency, recruiters descend on the Brandcenter for its annual reverse career fair, and a local CEO is named Ad Age’s executive of the year.
When Kristen Cavallo was named CEO of The Martin Agency in the midst of a #MeToo scandal in late 2017, the marketing strategist and 25-year industry vet had less than 24 hours to wrap her head around the idea, let alone come up with a game plan or entrance strategy.
Two women at the forefront of a year of change at The Martin Agency were among the top honorees at this year’s Richmond Show, the annual awards show of the Advertising Club of Richmond.
Scott’s Addition gets a logo from a resident ad firm, a local agency launches a cultural impact team, and several shops announce promotions, new hires and clients.
After a dozen years honing her advertising chops in Chicago, Richmond native Beth Borum’s return to her hometown is playing out with a touch of serendipity.
The Brandcenter forms a new advisory council with some Richmond representation, a downtown market researcher’s work for a client leads to a branding gig for an agency’s local office, and an upcoming violin competition taps a local shop for a marketing campaign.
A national shrimp brand taps a local firm as its lead agency, multiple shops announce new hires and promotions, including several recruits from area peers, and a production studio’s Richmond office adds a creative director.
Changes stemming from the loss of one of its biggest accounts continue to play out at the firm, as a longtime member of Richmond’s marketing scene has parted ways with the agency that absorbed his own company 15 months ago.
A local creative director is named a person to watch in an industry trade magazine, several area nonprofits get new websites, and staff changes and promotions at multiple shops in the latest roundup.
A Richmond-based ad agency has a new chief executive as part of what it called a “restructuring” that included several layoffs – its second round of staff cuts in a span of three months.