Standout work from Richmond’s ad industry ranged from a “poo for brew” campaign for colon cancer screenings to ads promoting downtown businesses during the pandemic.
Media/Marketing/Advertising
Creative Q&A: Ad Person of the Year
Jessica Collins’ efforts over the course of the pandemic earned the VCU professor the honorary title at this year’s Richmond Show.
The Pitch: Advertising and marketing news for 12.28.21
A Hampton Roads microbrewery gets a rebrand from a Shockoe Bottom firm, Arts & Letters hires more Martin Agency vets, and VUU picks a local shop as its lead agency.
The Pitch: Advertising and marketing news for 12.14.21
A downtown firm repeats as Adweek’s U.S. Agency of the Year, two national insurance companies get marketing help from Richmond, and a local agency does work for a COVID-19 testing firm.
Downtime: Caitlin Sherman sings her way into a job
After a year of no luck landing job interviews, the VCU grad got a gig she wasn’t expecting with some help from her singer-songwriter side.
The Pitch: Advertising and marketing news for 11.30.21
A Richmond brewery gets a new logo and branding, a Scott’s Addition agency rolls out a state lottery campaign, and a local shop is back on Adweek’s fastest-growing agencies list.
VPM acquisition revives Style Weekly
A public media nonprofit now owns the longtime Richmond alternative newsweekly, which ceased operations in September after a 39-year run.
The Pitch: Advertising and marketing news for 11.9.21
Virginia’s governor-elect and other GOP candidates get campaign assists from a Richmond agency, a hummus brand and downtown ad firm reunite, and a local shop swaps spots in the Slip.
Ad agency NDP sold to NoVA-based investor as co-founders retire
Roger Neathawk and Susan Dubuque are departing and leaving President Amy Baril and CEO Brent Morris in charge of the firm.
Local market research firm Feedback acquired by former client
CareStarter, a healthcare management software company, gave ownership stakes to two of Feedback’s co-founders. The third co-founder retired this month.