The Pitch: Advertising and marketing news for 8.27.19

A locally produced ad campaign rolls out for the proposed Navy Hill project in downtown Richmond, a local agency is included in a winning pitch for a neighboring state lottery, and an area shop does work for a Manakin-Sabot-based Horseshoe crab blood supplier.

Ad agency branching out with media services division

Coming out of a restructuring period that saw its ranks nearly halved, one of the longer-running agencies in Richmond’s ad scene is regrouping with the launch of a newly branded division that its leaders describe as reflecting a shift in the industry.