The Brew

A deal on draft

Beer enthusiasts will have even more selection at restaurants and convenience stores across Richmond after a local distributor picked up a handful of new beer labels, one of which it hopes can swipe market share from local favorite PBR.

Not so micro now

By now most beer drinkers are used to Magic Hat, a Vermont beer that’s now ubiquitous in Richmond. Another Vermont brew has come to town.

Whiskey startup goes down smooth

Two friends from Collegiate hatched a business plan while at a Virginia Tech football game, and now they’ve got their very own Richmond whiskey to pour at this season’s tailgate parties.

What’s on tap? Beer-tracking technology

Forget Big Brother. From its headquarters in Powhatan County local startup InteliTap, tracks kegs of beer from the brewery to the moment its contents are poured into a customer’s frosty glass. The company can notify a bar owner anywhere in the world when a barkeep is a little too generous with a pint of the good stuff. And business is set to grow 80 percent this year.

22 was the loneliest number

Legend Brewery is diversifying its lineup. The 15-year-old business will add six packs and expand its South Side brewery and bottling operation. The reason: Founder and Owner Tom Martin sold Legend’s sister distributorship (Legend Distributing) to Brown Distributing Company. Martin expects demand to rise now that Brown’s larger sales force will be promoting Legend’s brews.