Search Results for: creative q&a

Two years after he was forced to part ways with the company that he led for five years and called home for a quarter century, former Martin Agency CEO Matt Williams has re-emerged on Richmond’s advertising scene, in a role that in some ways is bringing his career full circle.

When Kristen Cavallo was named CEO of The Martin Agency in the midst of a #MeToo scandal in late 2017, the marketing strategist and 25-year industry vet had less than 24 hours to wrap her head around the idea, let alone come up with a game plan or entrance strategy.

Two New York and L.A. advertising veterans are working with Charles Hodges as an executive-level creative trifecta at Arts & Letters Creative Co. It’s a leadership structure rarely seen in agencies their size, but they say it fits perfectly with Arts & Letters’ “make up the rules as you go” approach.

BizSense sat down with the new head of the VCU Brandcenter to discuss his goals for the school, the perspective he brings from 25 years of ad agency work, and his never-ending love for ‘The Far Side.’

When the cannonballs were rolled out at this year’s Richmond Show, the annual awards banquet of the Advertising Club of Richmond, some of the weightiest ones went to a five-person shop that’s tucked inconspicuously in a house on Monument Avenue.

The founder of Release the Hounds talks about community efforts, how they bleed into and out of his 9-year-old agency, and his take on the local marketing scene.

Karen Costello talks about her whirlwind first six months at Martin, her first couple months as CCO, and how she plans to lead its creative team going forward.

Following their merger, ndp’s Danny Fell and Free Agent Marketing’s Ken Wayland met with BizSense to talk about joining forces, how the combined firm approaches creativity, and to play a little ping pong.

Video production company Fuel Creative’s Todd and Pam Hervey dish on the evolution of a film about a supersonic jet’s move across town, its production over two years and Todd’s creative approach to it.

Freddy Cobb and Toni Gorveatt, makers of the self-described “terrible” radio ads from Cobb Technologies, talk about that creative strategy and how those “worst” ads have ended up paying off for the company.