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Shaka Smart partners with Bonfire Funds, local businesses for campaign benefiting FRIENDS

Shaka and Maya Smart are reaching out to Richmond’s business community as part of their month-long fundraising campaign for FRIENDS Association for Children, a youth development organization serving Richmond for 142 years. The Smart family plans to raise $100,000 for FRIENDS during the month of November through Richmond T-shirt startup Bonfire Funds.

The Pitch: Advertising + marketing news

This month’s roundup of advertising campaigns born in Richmond features a very happy camel and demonstrates the dangers trying to give away money.