American Family Fitness

Same distance, less irony

A local health club chain is the new sponsor of a half marathon formerly backed by McDonald’s.

Is sports facility a quixotic quest?

Each time Steve Burton talks about SportsQuest, his plan sounds more ambitious. But as Burton’s enthusiasm and concept have grown, so have the project’s price tag and the skepticism of the local business community.

American Family Fitness to Temporarily Relocate Southside Location

RICHMOND, VA, September 3, 2008 – The Southside location of American Family Fitness, 9101 Midlothian Turnpike, will temporarily relocate to the former Office Max space in the Stein-Mart Festival Shopping Center, 9748 Midlothian Turnpike, in early November while a new location is built. The temporary 28,000-square-foot location will include an expanded and upgraded cardiovascular equipment… Read more »

Pumping up the growth

New health clubs continue opening in Richmond, catering to an increasingly fragmented health/sports market. In June, American Family Fitness opened a 90,000-sf club at Short Pump. The local company has seven locations which cater – as the name suggests – to the suburban family crowd. Volume at American Family Fitness clubs (not including the one… Read more »