Brian Evans

Expanding east on Route 60

Richmond-based gym operator American Family Fitness is expanding to Williamsburg, where the company will open a 23,000-square-foot gym in New Town (a new mixed-use development in Williamsburg that’s similar to West Broad Village.)

Is sports facility a quixotic quest?

Each time Steve Burton talks about SportsQuest, his plan sounds more ambitious. But as Burton’s enthusiasm and concept have grown, so have the project’s price tag and the skepticism of the local business community.