Locked and loaded (with a staple gun and flyers)

While waiting for my coffee one morning at the Starbucks in the Fan, I noticed a bulletin board on the wall with a handful of posters and flyers hung up for different events.

A few rough drafts later BizSense had an 8×10 pull-tab flyer (you know, the ones where you tear the little piece of paper with a phone number – in our case the BizSense logo – and bring it home for later?) We had 50 copies made, and I went out armed with my staple gun. It’s one of those heavy-duty construction ones.

I first put up the pull-tab flyers on bulletin boards around VCU’s campus and the Starbucks community board before heading both uptown and downtown to some local restaurants. I was amazed at how receptive other business owners were to letting me hang flyers. I didn’t get turned away once. They recommended windows and even lent me tape.

I’ve also been making my rounds back to where I hung the flyers, keeping track of where the tabs are actually getting pulled. Starbucks has been a hot spot – a few days after I hung up my flyer I went back to grab a sandwich and only one little pull tab was holding on for dear life.

The flyers are the first of our marketing blitz. We’re trying to get the greatest bang for our few bucks. Please let me know what else we could or should be doing.

While waiting for my coffee one morning at the Starbucks in the Fan, I noticed a bulletin board on the wall with a handful of posters and flyers hung up for different events.

A few rough drafts later BizSense had an 8×10 pull-tab flyer (you know, the ones where you tear the little piece of paper with a phone number – in our case the BizSense logo – and bring it home for later?) We had 50 copies made, and I went out armed with my staple gun. It’s one of those heavy-duty construction ones.

I first put up the pull-tab flyers on bulletin boards around VCU’s campus and the Starbucks community board before heading both uptown and downtown to some local restaurants. I was amazed at how receptive other business owners were to letting me hang flyers. I didn’t get turned away once. They recommended windows and even lent me tape.

I’ve also been making my rounds back to where I hung the flyers, keeping track of where the tabs are actually getting pulled. Starbucks has been a hot spot – a few days after I hung up my flyer I went back to grab a sandwich and only one little pull tab was holding on for dear life.

The flyers are the first of our marketing blitz. We’re trying to get the greatest bang for our few bucks. Please let me know what else we could or should be doing.

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