Media/Marketing/Advertising

Local ad work goes viral – in a different way

As the coronavirus outbreak continues to alter the world as we know it, area ad agencies are rolling out new work that’s playing a part in the response, while also adjusting how they reflect a cultural landscape that is changing by the day.

The Pitch: Advertising and marketing news for 2.11.20

A record number of Brandcenter alums play ball on this year’s Super Bowl ads, VCU Health works with a Nashville-based agency on a campaign for Children’s Hospital of Richmond, and an area university enlists a local shop for social media marketing.

Creative Q&A: Martin Agency’s football recruit

From playing ball under Justin Fuente at the University of Memphis to rubbing shoulders with Nick Saban on and off the field, art director Derek Smith brings an insider’s perspective to The Martin Agency’s Buffalo Wild Wings account.