With its client roster rocked by the coronavirus pandemic, a local PR firm focused on the food and beverage industry is making its own adjustment to the times, joining forces with a peer that’s adding marketing services to its menu.
A locally developed retail pickup program is put to use at Willow Lawn, a Richmond music label gets a new website, and two student-run initiatives spawned from VCU aim to fill a summer-internship void.
Robbed of their spring semester and the summer internships they were expecting, a group of VCU students and Class of 2020 graduates are taking their adventures in advertising into their own hands.
Awards season ramps up with recognitions for several PR and ad shops, a Richmond artist takes part in a locally produced campaign for a national clothing retailer, and a pair of production studios assist with a mini-documentary tied to a homegrown public TV series.
Local efforts to support the food and beverage industry get promotional assists from area shops, an executive producer reunites with a downtown motion graphics studio, and several ad campaigns are reworked in light of the coronavirus pandemic.
Some local magazines are on the hunt for a new printing press after a Lakeside print shop announced this week it would close and lay off its 184 employees.
Changes such as shifting away from live-action to alternatives such as motion graphics and animation have required some adjustments to Martin’s workforce, including cutting some positions and adding others more suited to certain work amidst coronavirus.
The state tourism office gets promotional assists from two Richmond-area firms, a couple podcasts receive local support, and several area shops put out new work related to the coronavirus crisis.
Like many of their peers across the country, some local news outlets are being hit hard by the coronavirus downturn, particularly those that put out print editions.
A new marketing firm has launched to provide services to other up-and-comers.