Ashland wraps up a tourism marketing campaign, a New York power company gets a video from a Richmond animation studio, and a revived radio station in Farmville gets promotional support.
The Pitch: Advertising and marketing news for 1.31.23
Media/Marketing/Advertising
The Pitch: Advertising and marketing news for 1.10.23
A mayonnaise brand tag-teams with a local agency on a pro wrestling-themed campaign, a local staffing firm rebrands with help from an out-of-market agency, and a local PR group installs new officers.
Ad Rewind: 2022’s memorable marketing moments
From sports promos to tourism campaigns, Richmond’s ad output in 2022 covered a lot of ground, and included a bit of controversy.
The Pitch: Advertising and marketing news for 12.27.22
A local agency is named brand creative lead for a Texas-based distillery, a whiskey brand gets a new ad from a Richmond firm, and an area restaurant group gets updated websites.
The Pitch: Advertising and marketing news for 12.13.22
A founding member of Arts & Letters’ leadership team takes a job with the Brandcenter, a production studio hires a chief growth officer, and a local bedroom furniture store rebrands with help from an area firm.
The Pitch: Advertising and marketing news for 11.29.22
The state lottery gets its first campaign from its new lead agency, a local middle school for girls hires two firms for a brand refresh, and a former museum marketing director launches her own PR firm.
Martin Agency’s Cavallo named to global leadership post, will remain CEO at Martin
“I didn’t want to give up Martin. I wrestled with the choice, and then I decided: what if I ask for both, which I know is rare and perhaps unorthodox,” she said.
Creative Q&A: Martin Agency’s Jordan Muse
Following the lead of his father, whose former L.A.-based agency was the first minority-owned firm hired by Nike for its “Just Do It” campaign in the early 1990s, Muse has found his way into leadership roles at Martin.
Architecture, marketing firms band together to buy Northside office building
Red Orange Studio has moved into the building its owners bought with the couple behind 510 Architects, which plans to move in next year.
The Pitch: Advertising and marketing news for 11.8.22
A national legal services company gets its first campaign from a Richmond agency, a new cafe in Jackson Ward enlists a local firm for branding, and several area shops collaborate on an ad campaign for a regional bank.