Richmond branding firm adds New York outpost


Scott’s Addition-based Brand Federation has opened a second office in Manhattan’s Chelsea neighborhood, where founding partner Kelly O’Keefe once lived and the company’s clients are most concentrated outside Virginia.

The Pitch: Advertising and marketing news for 3.28.23

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Agencies create branding for new restaurants in Lakeside and Innsbrook, a state board hires a PR firm to promote Virginia’s spirits industry, and a local bowling equipment supplier gets a new campaign for its Hyperbowling brand. (BizSense Pro subscription required.)