Scott’s Addition-based Brand Federation has opened a second office in Manhattan’s Chelsea neighborhood, where founding partner Kelly O’Keefe once lived and the company’s clients are most concentrated outside Virginia.
The NBA Finals gets a locally produced promo, two longtime Brandcenter professors retire, and Buffalo Wild Wings moves on from The Martin Agency. (BizSense Pro subscription required)
The governor teams up with university mascots for a March Madness video, and a local agency and animation studio team up on an American Heart Association clip. (BizSense Pro subscription required)
It was a night of unexpected best-in-show winners at the annual awards show put on by the Advertising Club of Richmond. The honorary title of Ad Person of the Year went to Arts & Letters founder Charles Hodges.
Ad agencies and companies such as Amazon, Apple and Google took part in the so-called “reverse career fair,” the first to be held in-person since the pandemic.
A new campaign for underwear brand Hanes is set to debut during the NBA Finals, Innsbrook gets a redesigned website, and a state Baptist foundation rebrands. (BizSense Pro subscription required)
Three downtown firms team up on a national beer brand spot, a local studio co-produces state tourism videos, and the state lottery releases a new campaign. (BizSense Pro subscription required)
Agencies create branding for new restaurants in Lakeside and Innsbrook, a state board hires a PR firm to promote Virginia’s spirits industry, and a local bowling equipment supplier gets a new campaign for its Hyperbowling brand. (BizSense Pro subscription required.)
A local firm completes work for Under Armour promoting Steph Curry’s latest shoes. Plus, projects for the Friends of Hollywood Cemetery, the Hopewell Downtown Partnership and Dick’s Sporting Goods. (BizSense Pro subscription required)
A Hopewell nonprofit releases a promotional video, a Richmond studio and photographer collaborate on a campaign for Wounded Warrior Project, and a local agency plants seeds for a new office in New York. (BizSense Pro subscription required)