The Martin Agency rolls out its latest ads for CarMax, promotions at Padilla, and the Town of Ashland gets a rebrand.
The Pitch: Advertising and marketing news for 1.26.21
Media/Marketing/Advertising
Venture Richmond ad campaign looks to draw people back downtown
The “Faces of Your Downtown” series aims to change the perception of downtown as a place of empty streets and boarded-up storefronts.
Creative Q&A: Elevation’s ‘Monster’ maker C.J. Hawn
Of the 200-plus TV spots Hawn has overseen in her time, two characters she created stand out from the pack — Buster and the Tuition Monster.
The Pitch: Advertising and marketing news for 1.12.21
Nickelback’s Chad Kroeger appears in a locally produced spot for Google, a bank names a Scott’s Addition shop as its lead ad agency, and an area media firm enlists a Martin Agency vet as its chief content officer.
BizSense Features: A year’s worth of Downtime and Creative Q&A’s
Creativity in work, and in working from home, was a necessity in 2020, as the pandemic required Richmond’s businesspeople to think outside the box.
Ad Rewind: Richmond’s memorable advertising and marketing for 2020
Here are our picks for this year’s standout locally produced ads and marketing moments, pulled from The Pitch and other BizSense coverage.
The Pitch: Advertising and marketing news for 12.29.20
A Richmond news station picks up awards, a Martin Agency vet takes a job with a used car retailer, and a nonprofit gets a boost from a drive-thru drag show.
The Pitch: Advertising and marketing news for 12.8.20
The Martin Agency wins top industry honors from Adweek, a Richmond vodka distillery gets a local marketing assist, and a national motorhomes manufacturer gets a brand refresh with help from a local shop.
The Pitch: Advertising and marketing news for 11.24.20
A children’s hospital capital campaign gets a marketing boost from a local consulting firm, Brandcenter students draw up a new nickname and logo for an area high school, and a public utility company hires a Richmond firm.
Downtime (pandemic edition): Angela Parrish crosses the finish line
Eighteen years after she first trained for the Richmond Marathon, the broadcast buyer with Lewis Media Partners was finally able to run the annual race.