No-sweat nonprofit research

Getting a glimpse at the inner workings of local nonprofits just got easier.

The Community Foundation has launched, an online database that compiles nonprofits’ organizational and financial data to give donors a better idea of where their money is going.

And if potential donors like what they see at the charity of their choice, the GiveRichmond users can make direct donations. It’s basically a one-stop shop for local nonprofit transparency and donations for Richmond’s 2,000 nonprofits.

“The idea was that it would be a central place for anyone who wanted to give to local nonprofits,” said Kimberly Russell, TCF’s communications officer.

TCF is itself a charity. The new site is supported by, a Williamsburg-based company that tracks nonprofit data nationwide.

There are about 2,000 nonprofits in the Richmond region, Russell said. Of those, almost 200 were on board when GiveRichmond launched, and it currently has about 220 nonprofits listed in the database. More than 400 are in the process of filling out their profile or are under review.

Conceived during the summer and launched in October, GiveRichmond has a goal of getting 500 nonprofits in the system by the end of the year. “Potential for growth is large,” said Russell. The site has had 4,100 hits since it launched.

The service is free to user, as well as nonprofits. The site relies on funding by TCF and 14 partners, including Altria, Bank of America, Capital One, the Cameron Foundation and other local organizations.

The venture has secured a three-year budget of $465,000. “The budget covers the build-out of the site, salary support for one and a half employees dedicated to the effort, annual licensing, office and legal expenses,” said Russell.

Nonprofits are profiled on the site through “portraits” and are required to fill out a profile including statement and search criteria, governance, financials, management and general information that opens their inner workings up to the public.

“They’re excited about it. It’s greater transparency for them,” said Michael Jones, the GiveRichmond coordinator.

A minimum portrait consists of 78 fields. Nonprofits can also upload extra information such as news releases, a strategic plan, pictures and video content.

This new system won’t replace nonprofits’ methods of collecting donations.

“We didn’t intend it to replace annual giving mechanisms they had,” Jones said.

In addition to donating to their local charity, people can sign up for TCF’s recently-piloted giving card program. Users can make a donation,with  a $25 minimum, and receive a giving card that can be given to a friend or client to use toward a nonprofit of their choice.

The cards are still in the pilot phase but so far have been successful. “There’s been a lot of positive response to it,” Jones said.

Notify of
newest most voted
Inline Feedbacks
View all comments
Rich Schwenke
Rich Schwenke
10 years ago

If someone more financially-educated than I has a few moments, please review the Richmond SPCA’s report.

Shows that salaries are a very high percentage of expenses, even while few are on salary. Second, SPCA is spending over $200K managing its investment portfolio of $21 million – and, from what I can see, a very small percentage of $$$ on caring for dogs/cats. Something not right here.

Kevin Anderson
Kevin Anderson
10 years ago

I can’t really comment on the salary issue but $200K on a $21 million portfolio is about a 1% management fee, which is pretty low actually. Most PE and hedge funds charge a standard 2% of assets/20% on returns with 1/10 being on the low end for something like a fund of funds.