Food Truck Court is in session

boka1Richmond’s food truck entrepreneurs are making two new pit stops.

In July, the parking lots at Chesterfield Towne Center and the Hardywood Park Craft Brewery will be filled with the smell of turkey burgers, curry and coffee — and perhaps a hint of motor oil.

Richmond’s traveling Food Truck Court will pull in to the Southside shopping center on Wednesdays and will park at Hardywood Brewery near the Diamond on Thursdays beginning the second week of July.

The gathering of about 10 food trucks began making stops across Richmond this spring, and employees at Chesterfield Towne Center took notice.

“Some of the mall team had been attending the event downtown and loved it,” said Ashley York Venable, a property manager for the mall. “So we wanted to bring that same opportunity here for our neighborhood.”

Organizer Patrick Harris, who owns Boka Tako Truck, Boka 2 and the Boka Kart, said the food truck business is getting more popular.

“There’s a lot of them out there, and people have really stepped up their game,” Harris said.

“A lot of trucks, they make bologna burgers and French fries. They do a lot of standard, uninteresting food,” he said. “We try to encourage people who are going to participate to do interesting food.”

The lineup includes Thai Cabin, which serves teriyaki and sesame chicken as well as curry and noodles. Extensions of Habanero’s Mexican Grill and Crossroads Coffee and Ice Cream are also in the fold.

The trucks are individually owned and operated, and the Food Truck Court operates more as an event than as a collective business, Harris said.

He negotiates with each venue separately. Individual trucks pay Harris to cover the operational costs such as setup, break down, marketing and any fees the venue might impose.

The fees only cover costs, Harris said, and he makes his profit from selling food from his truck at each event.

The Food Truck Court has set up Tuesday and Friday nights at the Virginia Historical Society since early April. Harris said the events have drawn between 500 and 1,000 people on Tuesday nights and 1,500 to 2,000 on Fridays.

The first Chesterfield Towne Center food court will be July 11, with the first Hardywood Brewery event a day later.

More reading:
How to make it in the food truck business (NPR Podcast)

Opening a successful foot truck (Inc.)

Driver’s ed for would-be food truck entrepreneurs (Businessweek)

boka1Richmond’s food truck entrepreneurs are making two new pit stops.

In July, the parking lots at Chesterfield Towne Center and the Hardywood Park Craft Brewery will be filled with the smell of turkey burgers, curry and coffee — and perhaps a hint of motor oil.

Richmond’s traveling Food Truck Court will pull in to the Southside shopping center on Wednesdays and will park at Hardywood Brewery near the Diamond on Thursdays beginning the second week of July.

The gathering of about 10 food trucks began making stops across Richmond this spring, and employees at Chesterfield Towne Center took notice.

“Some of the mall team had been attending the event downtown and loved it,” said Ashley York Venable, a property manager for the mall. “So we wanted to bring that same opportunity here for our neighborhood.”

Organizer Patrick Harris, who owns Boka Tako Truck, Boka 2 and the Boka Kart, said the food truck business is getting more popular.

“There’s a lot of them out there, and people have really stepped up their game,” Harris said.

“A lot of trucks, they make bologna burgers and French fries. They do a lot of standard, uninteresting food,” he said. “We try to encourage people who are going to participate to do interesting food.”

The lineup includes Thai Cabin, which serves teriyaki and sesame chicken as well as curry and noodles. Extensions of Habanero’s Mexican Grill and Crossroads Coffee and Ice Cream are also in the fold.

The trucks are individually owned and operated, and the Food Truck Court operates more as an event than as a collective business, Harris said.

He negotiates with each venue separately. Individual trucks pay Harris to cover the operational costs such as setup, break down, marketing and any fees the venue might impose.

The fees only cover costs, Harris said, and he makes his profit from selling food from his truck at each event.

The Food Truck Court has set up Tuesday and Friday nights at the Virginia Historical Society since early April. Harris said the events have drawn between 500 and 1,000 people on Tuesday nights and 1,500 to 2,000 on Fridays.

The first Chesterfield Towne Center food court will be July 11, with the first Hardywood Brewery event a day later.

More reading:
How to make it in the food truck business (NPR Podcast)

Opening a successful foot truck (Inc.)

Driver’s ed for would-be food truck entrepreneurs (Businessweek)

This story is for our paid subscribers only. Please become one of the thousands of BizSense Pro readers today!

Your subscription has expired. Renew now by choosing a subscription below!

For more informaiton, head over to your profile.

Profile


SUBSCRIBE NOW

 — 

 — 

 — 

TERMS OF SERVICE:

ALL MEMBERSHIPS RENEW AUTOMATICALLY. YOU WILL BE CHARGED FOR A 1 YEAR MEMBERSHIP RENEWAL AT THE RATE IN EFFECT AT THAT TIME UNLESS YOU CANCEL YOUR MEMBERSHIP BY LOGGING IN OR BY CONTACTING [email protected].

ALL CHARGES FOR MONTHLY OR ANNUAL MEMBERSHIPS ARE NONREFUNDABLE.

EACH MEMBERSHIP WILL ONLY FUNCTION ON UP TO 3 MACHINES. ACCOUNTS ABUSING THAT LIMIT WILL BE DISCONTINUED.

FOR ASSISTANCE WITH YOUR MEMBERSHIP PLEASE EMAIL [email protected]




Return to Homepage

Subscribe
Notify of
guest

1 Comment
oldest
newest most voted
Inline Feedbacks
View all comments
Mike Ogilvie
Mike Ogilvie
12 years ago

Looking forward to it! Great for all of us south of the river. Rooster Cart and RVA Vegan are my favorite!