Shockoe Bottom CrossFit has leased a 2,200-square-foot space at 1710 E. Broad St. Owner Alex Madgar could not be reached by press time.
Scott McAdams, a broker with Commonwealth Commercial, handled the lease, which starts Sept. 1. McAdams said he expects the gym to open shortly thereafter.
The business, which sits at the corner of Broad Street and Oliver Hill Way, is entering an already pumped up local CrossFit scene.
CrossFit’s national website lists eight affiliates among Richmond, Midlothian, Henrico and Colonial Heights. The newest, James River Crossfit, opened in July.
But Shockoe Bottom CrossFit will be the first to serve the Shockoe Bottom and Church Hill area. The nearest gym to the location is CrossFit RVA, on Leigh Street in Carver.
Richmond’s crossfitters are helping spawn workout-related startups outside the gym as well. In March, Haluk Ural founded fED, which sells meals in keeping with CrossFit’s “caveman diet” at local gyms.
And last year, two CrossFit RVA members launched Hopper Apparel Company, a line of CrossFit-inspired clothing. Hopper now produces apparel for about eight gyms throughout Richmond, Charlottesville and Northern Virginia.