Doors close at deLux

DeLux closed after five years. It will relaunch as a raw bar in the fall. (Photo by David Larter)


Richmond Restaurant Group is hitting the reset button on a restaurant it launched five years ago.

A sign posted in the window last week announced that deLux, at Strawberry and Main streets, was no more.

“We were deliberating for a while over what was best for deLux,” Michelle Williams, a partner in the restaurant company, said in an email to BizSense. “But the actual decision was made pretty quickly. It wasn’t easy because we are affecting our employees’ lives. But we found ourselves in a spot where we could place a great number of them in our other restaurants, which was important to us.

“So no time was going to be good, but it felt like this was the best time.”

The restaurant will reopen with a raw bar but, beyond that, the restaurateurs are still working out details on what will go in the space. The new restaurant will open in the fall, according to a statement posted on deLux’s wall.

Williams said shutting down deLux “wasn’t a need so much as a choice. deLux wasn’t performing to our expectations but we feel good about the location.”

She said deLux employees would be placed in other Richmond Restaurant Group concepts: the Hardshell, the Water Grill, the Hill Café and Europa. Employees for whom deLux was a second job will have the opportunity to get their jobs back when the new concept opens in the fall.

Williams said it was unclear how much the company would be spending on the overhaul.

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