Startup is hopped up on beer ingredient

Piedmont Hops co-founder David Goode shows a hop plant in its early stage.

Piedmont Hops co-founder David Goode shows off an early-stage hop plant.

A startup is taking root on a century-old blueberry farm in southern Chesterfield to help supply the growing craft beer industry.

Piedmont Hops, a year-old company that grows and sells the ingredient that gives beer its distinct flavor and bitterness, aims to get locally grown hops into homemade and craft brews in Virginia and North Carolina.

“We won’t be able to grow enough hops to supply a brewery with what they need for a house brew,” said co-founder David Goode. “We’re going after the seasonal, niche brews. We’re committed to making this as successful as we can on a small scale.”

Goode oversees the company’s quarter-acre hops plot on a farm south of Chesterfield, and his partner Steve Brown runs a smaller operation in Chapel Hill, N.C.

David Goode

David Goode is a longtime home brewer.

Goode and Brown started planting hops about two years ago. They just wanted enough to use in their own home brews, Goode said.

Last season, they expanded the operation to 70 plants and decided to turn their hobby into a business. Now they have about 250 plants.

“With hops farming, you don’t get much out of the first year,” Goode said. “It’s all about Year 2, Year 3. We’re building it up gradually.”

They’ll start harvesting and selling the hops in late summer. Goode said the company is targeting startup breweries such as Hardywood Park Craft Brewery, Extra Billy’s and Steel String Brewery in North Carolina.

Hop plants are natural climbers, and they can reach heights of 20 feet. During the peak season, Goode said, the plants can grow up to eight inches in 24 hours. Piedmont Hops’ crop is harvested by hand.

“Hop farming isn’t for the weak,” Brown said.

To cut down on startup costs, Goode said, they built an adjustable trellis out of downed cedar trees and cables.

“Whatever materials we have, we’ll use,” Goode said. “It can take thousands and thousand of dollars to set up a hops farm. I think we came in around $500.”

Goode said the price of hops, which are typically sold by the pound, varies more than the price of gasoline. He said it could start as low as $4 for a pound of dried hops and go up to $20 for a pound of just-harvested organic hops.

Hop shoots grow quickly.

Hop shoots come up in early spring.

There are about six small-scale hops growers in central Virginia and less than 10 acres dedicated to hops farming across the state, said Jonathan Scott, owner of Homegrown Hopyards. Most hops farms are based in the Midwest or on the West Coast, he said.

But demand is at an all-time high, largely due to the rise in craft breweries across the country. More than 2,300 craft breweries operated in the United States in 2012, according to the most recent data from the Brewers Association. That’s up from about 540 in 1994.

Scott, whose business is an advocacy group for area hops growers, worries that there could be a hops shortage in the next several years.

“When I hear about all these new breweries coming online, the first thing I think is ‘Where do they get their hops?’” Scott said.

Trae Cairns, owner of Goochland’s startup Midnight Brewery, said he sources most of his stock from Hopunion, a network of growers in Washington and Oregon. He uses between eight and nine pounds of hops per month.

“We don’t go through too many hops because of the size of our operation,” Cairns said. “But we’d love to buy locally as long as they’re competitively priced.”

Bob Henderson, co-owner of Chesterfield brewer supply shop Weekend Brewer, said he wants to increase the amount of Virginia hops he sells.

“When [Piedmont Hops] gets to the point where we can start buying direct from them, we’ll take everything they can give us,” Henderson said.

Brown and Goode met as students at Western Carolina University, near the craft beer mecca of Ashville, N.C.

They both have full-time jobs outside Piedmont Hops: Goode helps run Swift Creek Berry Farm on property that has been in his family for more than 100 years, and Brown works for an electric company and has a background in sales.

“The industry I’m in, you work inside a lot, and you don’t always see the fruits of your labor,” Brown said. “Being able to go down and work on the hops is a great feeling.”

The company's Chesterfield hopyard features an adjustable trellis made from 20-foot cedar poles and aircraft cables.

The company’s Chesterfield hop yard features an adjustable trellis made from 20-foot cedar poles.

Notify of
1 Comment
newest most voted
Inline Feedbacks
View all comments
7 years ago

Awesome, business breeds business!